We were thrilled to work on the 'live Royal Doulton' online magazine, revealing a new contemporary look for the brand and aiming to put visual content to the forefront. We used an eclectic mix of fonts, smart captions, beautiful graphics, photography, animations and videos, bringing each section to life in a thought provoking and inspiring way. The site uses a scalable background image to reinforce the editorial style, with scrollable banners of content that sit along the top.This approach keeps the website fresh and contemporary, whilst retaining the traditional Royal Doulton qualities.

We were approached by Royal Doulton to help them design their new head office following their acquisition by Wedgwood. We developed a materials palette to reflect the brand palette that had white at its core.

We encouraged the team to display fascinating objects from its archive to illustrate the company's innovative approach to product development. We chose to create a unique three dimensional wall tile based on a Minton floor tile that was manufactured in the Doulton factory. We created a reception, work and showroom spaces.

The 2D Digital team have been busy producing a number of EEretail animations. These animations explain the brands key propositions, from Superfast 4GEE and Fibre Optic, to 'Fix It' services and data tariffs on 4G EE phones. The digital comms are all part of an integrated marketing mix, targeting a broad audience to launch the new proposition, brand look and feel.

Food photography and shots of Ramsay in his kitchen, applied to his new cookware and oven to tableware range with Royal Doulton. Art direction and packaging by The One Off.

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

A web based set of guidelines created to ensure retail branch consistency could be implemented globally. Including signage, shopfront and all interior elements. A definitive set of materials and finishes ensure the master brand always looks the same.

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.