For Every Side Of You’ marks the 2015 Lingerie campaign for Primark, designed and produced by The One Off. The concept came from a brief to showcase the full extent of the Primark product offering. The campaign shows 3 different models and their alter ego, each in a day to night scenario. The campaign was designed to address the needs of customers with different shopping habits. The campaign highlights the everyday bras that start at £2/€3 to their more glamorous co-ordinates that sell for £7, a range that has something for everyone without breaking their bank.
Shot on location in London the in store campaign is complimented by a cinematic digital mood edit that’s clever trickery helps sell in the campaigns tale of two halves.