Primark

Lingerie 2015

For Every Side Of You’ marks the 2015 Lingerie campaign for Primark, designed and produced by The One Off. The concept came from a brief to showcase the full extent of the Primark product offering. The campaign shows 3 different models and their alter ego, each in a day to night scenario. The campaign was designed to address the needs of customers with different shopping habits. The campaign highlights the everyday bras that start at £2/€3 to their more glamorous co-ordinates that sell for £7, a range that has something for everyone without breaking their bank.

Shot on location in London the in store campaign is complimented by a cinematic digital mood edit that’s clever trickery helps sell in the campaigns tale of two halves.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]

Millies

Retail Interiors

We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.

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[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

CONCEPT STORES

The One Off were appointed following a credentials pitch to design a new concept store to trial the Everything Everywhere brand on the high street.

Designed to evaluate customers acceptance of a new mobile communications brand, the store concept bought together Orange and T-Mobile propositions for the first time udner their joint venture agreement. and following a successful 5 store trial, 30 stores were rolled out. Based on the overwhelming success of these stores the decision was made to fully re-brand and EE as we know it was born.

[Everything Everywhere retail design, White City London, mobile retailing]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
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[ Everything Everywhere Brand Overview]
[2011 Best in Brand Retail]
[Animation showreel retail design graphics timelapse]

Location Photography

For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.

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[Everything Everywhere retail design, White City London, mobile retailing, consultation space]
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[Everything Everywhere award winning store design location photography]