Design, manufacture and installation of graphics for the European launch event, which included commissioning Antwerp based graffiti artist PNK to create two huge pieces to sit as a back-drop to the seasonal product direction.

It was all hands on deck to pull together this event in Belgium. Over night we turned a factory into a catwalk venue.

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. We took the 'band' to the pub to make them feel more rock 'n' roll.

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

We looked at the brand positioning of Greene King's pubs, creating a graphic language and identity for 'lifestyle' and 'classic' pubs. This complemented the interior palette. We wanted to celebrate a classic pub's raw feel and heritage while making it a more positive and welcoming experience.

We used provocative photography; close up shots and sultry lighting to evoke a romantic and vintage feel. Framed imagery created a striking window display. The campaign offers vintage inspired lingerie with bras from £7 and thongs from £2.50. Photography was created inhouse by SHOT.

Working with the innovations teams at T-Mobile and Sony Ericsson The One Off was appointed to develop a comprehensive music proposition capable of rivalling the Apple iPhone and iTunes offers.

The concept created an online community in which continuity between laptop and handset interfaces was paramount. This idea was then stretched to incorporated new handset technologies such as song recognition.