Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.

The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

Following the development of the retail store design for EE, we worked with the HR team to develop two training rooms for all EE employees. Known as 'The House' we developed a concept that reflects the brand and retail design, and ensures the environment is homely, welcoming and an enjoyable place to learn.

The One Off worked with Samsung to create a stunning window display for Harrods. The window showcases the magic of technology in an artful way and was displayed during a window exhibition celebrating South Korea.

“All wrapped up” is the umbrella name for the campaign that encompassed autumn knits, boots, coats and accessories. The creative used warm Autumnal tones and photography with a mix of full and detail shots to create a cosy flavour.

We wanted this brand to have a warm, cosy, relaxed Sunday morning feel. A warm grey hand-scripted logo has been created and is predominately used on a soft cream background. A heart pattern forms part of the brand comms palette and is used on ticketing and in-store graphics to soften the overall tone of voice.

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

A big campaign for Lee and other brands to help raise money for ‘Whatever It Takes’. Lee teamed up with Kaiser Chiefs, Bloc Party and Doves. It started small with a sales tool to sell in the promotion to retailers. We moved on to product ticketing, in-store displays in House of Fraser on Oxford Street, window displays in USC and Westworld, and adverts on asos.com.

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. The photos were used in press adverts featured in magazine nationwide.