New Retail Format
Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.
The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.