International Brand Book
As part of their growth into the international market, we were asked by George to update their International brand book, a guide used to introduce potential overseas partners to the George brand. We've created this stylish yet simple editorial guide that acts as a marketing tool by promoting the George Brand and their core values of ‘quality, style & value’. The brief was to inject fun and personality in to the design working alongside George’s existing brand identity. The International team already have several stores around theworld and have recently opened their biggest store in Singapore. The brand book will assist with further growth of the George brand internationally.