Sky

Interactive Sales Tool

An interactive gesture controlled sales tool that allows customers to browse Sky content, products and services. They can watch HD quality content trailers before building a tailored Sky package based on the type of TV they want to watch and the other products and services they’re interested in.

Built using Adobe AIR technology it works across iPad, 40” touch table and desktop machines using a single set of source code to allow for easy updates and short initial development periods.

[Interactive Sales Tool Sky Media Adobe Air Touch Screen]
[Sky Media Adobe Air Touch Screen]

Sky

Retail Store Design

Following a four way pitch The One Off were appointed to develop a new customer experience for Sky at retail. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a mall environment.

The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. It is currently being evaluated before national roll out.

[Sky Media Adobe Air Touch Screen]
[Sky Media Adobe Air Touch Screen]
[Sky customer upgrades up 34%]

The Co-operative

Campervan tour

To promote the international year of Co-operatives we were asked to build a website to support the IYC campervan tour. The theme is Co-operatives make the world smile.

The concept included a game that involved users creating a postcard they could share on Facebook. The identity which included it's own illustration style was then reflected on the campervan. The camper will be touring the UK and holding events at a variety of locations. The driver will direct people to the site as well a host the events.

[To promote the international year of Co-operatives we were asked to build a website that will support the IYC campervan on tour.  The theme is Co-operatives make the world smile.  We created the concept for the website, game and the identity that will be reflected on the campervan.  The camper will be touring the country and holding events at a variety of locations.  The driver will direct people to the site as well a host the events. The website is now live!]
[To promote the international year of Co-operatives we were asked to build a website that will support the IYC campervan on tour.  The theme is Co-operatives make the world smile.  We created the concept for the website, game and the identity that will be reflected on the campervan.  The camper will be touring the country and holding events at a variety of locations.  The driver will direct people to the site as well a host the events. The website is now live!]

EE

Brand Proposition Films

Through a mix of live action, Cinema 4D animation and After Effects we developed a series of short videos bringing to life a range of EE propositions such as super fast 4GEE, EE Film and Clone Phone. We showcased the key benefits of each proposition in a simple way that consumers can identify with, driving awareness and consideration of the EE brand.

Primark

Denim Co. Relaunch Campaign

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

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[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]

Best Buy

Retail Interiors - International

We worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initial projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

[Best Buy UK concept]
[Best Buy UK retail interior]

Design Council

Brand Communications

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]

Sky

Retail Store Design

Following a four way pitch The One Off were appointed to develop a new customer experience for Sky at retail. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a mall environment.

The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. It is currently being evaluated before national roll out.

[Sky Media Adobe Air Touch Screen]
[Sky Media Adobe Air Touch Screen]
[Sky customer upgrades up 34%]