A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.
The resulting brochure went down a storm. Watch this space for bathrooms...
Capita Business Travel
Capita Business Travel Animation
We created an animation for Capita Business Travel to highlight the brands business travel proposition and attract people to the Capita exhibition stand. The animation was displayed across 9 seamless plasma screens at Earls Court in London and was a great success with extremely positive feedback from the client.
The 2012 Primark Autumn campaign focused very much around the heritage inspired, preppy collection.
The imagery was shot on location in London in an old townhouse full of distressed textures, worn vintage furniture and rich earthy tones which complimented the style of the season. The shoot covered all key departments, women's, men's, kids wear, accessories and home wares.
This campaign was also the first to feature on the new Tottenham Court Road store large scale lift wall screen, so bespoke video footage was also shot.
46 Catalogue shots were required by the client, super quick and on a tight budget.
With 2 student ‘street models’, 1 friendly photographer and no stylist, (just Lee the Art Director) we delivered 46 shots in one day, royalty and model rights FREE!
5 Ways to Wear Campaign
We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.