Primark Denim Co. Campaign 2013
Launched in store the new Primark Denim Co. campaign captures the very essence of the Denim Co. brand. Featuring the campaign line Rhythm + Blue the creative uses iconic photography to show models across all age ranges wearing core denim pieces from the Primark range. As an integral part of the campaign a digital version has been created for in-store and online which features music from up and coming band The Struts.
Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video..
Bread Street Kitchen
We were approached by Royal Doulton to create a video to promote the new Royal Doulton and Gordon Ramsay collaboration; 'Bread Street Kitchen'. The video includes live footage from Ramsay's restaurant kitchen and an interview with the product designer, interspersed with stills of the packaging, as well as clips of Gordon talking about the range and his favourite pieces. Watch out for the Bread Street Kitchen range launching later this year.
Hape Eco Brand Creation
In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.
To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.
Primark Christmas 2013
How do you create a Christmas campaign that can showcase Novelty knitwear and onesies together with stylish evening wear in a coherent and effective way? The latest campaign for Primark does just that!
Using models shot amongst custom made, oversized props, the campaign brings the spirit and magic of Christmas to life in a big way!
The campaign video plays on the illusion of scale even further, with the models becoming dolls moving through a surreal house filled with giant candy, presents, glitter balls and stars!
The 11 day stills and video shoot captured each key department for the brand
'Live Royal Doulton' Launches
We were thrilled to work on the 'live Royal Doulton' online magazine, revealing a new contemporary look for the brand and aiming to put visual content to the forefront. We used an eclectic mix of fonts, smart captions, beautiful graphics, photography, animations and videos, bringing each section to life in a thought provoking and inspiring way. The site uses a scalable background image to reinforce the editorial style, with scrollable banners of content that sit along the top.This approach keeps the website fresh and contemporary, whilst retaining the traditional Royal Doulton qualities.
For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.