Primark

Denim Co. Relaunch Campaign

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

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[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]

Primark

5 Ways to Wear Campaign

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

[Primark 5 ways lingerie campaign photography typography fashion shoot]
[Primark 5 ways lingerie campaign photography typography fashion shoot]

Everything Everywhere

Location Photography

For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.

[Everything Everywhere retail design, White City London, mobile retailing, consultation space]
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[Everything Everywhere award winning store design location photography]

Capita Business Travel

Capita Business Travel Animation

We created an animation for Capita Business Travel to highlight the brands business travel proposition and attract people to the Capita exhibition stand. The animation was displayed across 9 seamless plasma screens at Earls Court in London and was a great success with extremely positive feedback from the client.

Lee

Location Photography

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. We took the 'band' to the pub to make them feel more rock 'n' roll.

[ Lee Jeans Sounds Unsigned promotional campaign photography shoot band ]
[ Lee Jeans Sounds Unsigned promotional campaign photography shoot band ]
[ Lee Jeans Sounds Unsigned promotional campaign photography shoot band ]
[ Lee Jeans Sounds Unsigned promotional campaign photography shoot band ]
[ Lee Jeans Sounds Unsigned promotional campaign photography shoot band ]

George

Seasonal Campaigns

In line with the changing seasons we plan and shoot four UK and International photographic shoots a year, from sunny beaches in Cape Town to muddy fields in Essex. We bring the George brand to life whilst encompassing their core values Style, Quality and Value. We plan, design, brief, art direct, source locations, select models and create impactful and vibrant POS campaigns that are worthy of a high street retailer.

[George seasonal campaign autumn fashion retail photography]
[SPRING 2012]
[SPRING 2012]
[SPRING 2012]
[SPRING 2012]
[George seasonal campaign autumn collection fashion retail photography]
[George seasonal campaign autumn kids fashion retail photography]
[George seasonal campaign summer kids fashion retail photography]
[George seasonal campaign summer holiday shop fashion retail photograp]
[George seasonal campaign summer kids fashion retail photography]
[George seasonal campaign spring fashion retail photography]
[George seasonal campaign spring value fashion retail photography]
[George seasonal campaign spring kids fashion retail photography]
[George seasonal campaign christmas kids fashion retail photography]
[George seasonal campaign christmas gifts fashion retail photography]
[George seasonal campaign christmas kids fashion retail photography]