Denim Co. Relaunch Campaign
To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.
As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.
A series of reportage style photographs capture the essence of key Flagship cities: London, Manchester, Birmingham and Paris. They adorn the meeting rooms of the Barclays Wealth Centres.
5 Ways to Wear Campaign
We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.
For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.
Capita Business Travel
Capita Business Travel Animation
We created an animation for Capita Business Travel to highlight the brands business travel proposition and attract people to the Capita exhibition stand. The animation was displayed across 9 seamless plasma screens at Earls Court in London and was a great success with extremely positive feedback from the client.
In line with the changing seasons we plan and shoot four UK and International photographic shoots a year, from sunny beaches in Cape Town to muddy fields in Essex. We bring the George brand to life whilst encompassing their core values Style, Quality and Value. We plan, design, brief, art direct, source locations, select models and create impactful and vibrant POS campaigns that are worthy of a high street retailer.