Samsung

Global Guidelines

We created an in-store principles guideline for a global audience. 
The principles demonstrate best practice for store design and VM techniques, based on insights 
gained from consumer research. 
The principles have been implemented across 6 pilot stores, from Russia to Singapore and we have been involved in site meetings and checking implementation is correct. Results are being tracked to identify if the principles result in an uplift in sales, dwell time and an enhanced customer experience.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

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[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]

Greene King

Brand Positioning

We looked at the brand positioning of Greene King's pubs, creating a graphic language and identity for 'lifestyle' and 'classic' pubs. This complemented the interior palette. We wanted to celebrate a classic pub's raw feel and heritage while making it a more positive and welcoming experience.

[Greene King pub english rebrand identity internal restaurant classic british]
[Greene King pub english rebrand identity internal restaurant classic british]
[Greene King pub english rebrand identity internal restaurant classic british guidelines brand book ID]
[Greene King pub english rebrand identity internal restaurant classic british guidelines brand book ID]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]

Oxford University Press

Read & Roam Campaign

The One Off were tasked to create and brand a summer promotion to increase book sales within several markets including students, book lovers and holiday readers.

The theme ‘Read and Roam’ was created as a way to link books in the Oxford World’s Classics range with the concept of travel; books were associated with the climate and concept of various places around the world, from sunny climes to cool expeditions. Titles become relevant to consumers for holiday purchases, research on foreign countries and even a new angle on the subject matter of a book.

[Oxford University Press Read & Roam campaign identity literature postcards graphic ink splat ]
[Oxford University Press Read & Roam campaign identity literature postcards graphic ink splat ]
[Oxford University Press Read & Roam campaign identity literature sales presenter graphic ink splat ]
[Oxford University Press Read & Roam campaign identity Poster graphic ink splat ]
[Oxford University Press Read & Roam campaign identity Poster series graphic ink splat typography]