In line with the changing seasons we plan and shoot four UK and International photographic shoots a year, from sunny beaches in Cape Town to muddy fields in Essex. We bring the George brand to life whilst encompassing their core values Style, Quality and Value. We plan, design, brief, art direct, source locations, select models and create impactful and vibrant POS campaigns that are worthy of a high street retailer.

As part of its programme of international expansion, George has established a new International team. Opening specialist stand alone George outlets in new overseas markets, through franchise agreements, the team needed an identity, tone of voice and set of collateral that would help create a convincing sell in offer. Using the brand colours and typeface, we created a G icon derived from the logo that can flex in colour and size to be applied to different types of collateral. We have applied this to a 60pp franchise manual and a suite of additional manuals.

The original Buddy Lee doll was given a cheeky twist for some sale POS created for Lee Jeans. Sale promotion created and produced by The One Off for Lee Jeans.

Fit POS and pocket sized booklets for customers to communicate product style and fit, through to guides that help the retailers buy into the Lee brand.

A series of reportage style photographs capture the essence of key Flagship cities: London, Manchester, Birmingham and Paris. They adorn the meeting rooms of the Barclays Wealth Centres.

A big campaign for Lee and other brands to help raise money for ‘Whatever It Takes’. Lee teamed up with Kaiser Chiefs, Bloc Party and Doves. It started small with a sales tool to sell in the promotion to retailers. We moved on to product ticketing, in-store displays in House of Fraser on Oxford Street, window displays in USC and Westworld, and adverts on asos.com.

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. The photos were used in press adverts featured in magazine nationwide.

Continuing our varied work with Speedo, we designed and built the latest Covent Garden Flagship store in London.

Stretching over two floors the design showcases flexible retail equipment alongside bespoke feature areas to promote Speedo’s latest swimming technology. Delivered with a tight time scale and modest budget we handled all aspects of delivery to a very happy client. The store benefitted from an immediate increase in sales compared to the previous year.

Here's the footage from our Autumn photoshoot for Primark. "All Wrapped Up" is in windows and in store across UK & Europe. Check it out...

A simple typographic approach to this small-scale campaign works alongside product imagery to clearly shout about the new season range of womens handbags. The product range was shot simply in our photographic studio against a plain background so that the shots could be cut-out and integrated as part of the window poster design.