Everything Everywhere

Location Photography

For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.

[Everything Everywhere retail design, White City London, mobile retailing, consultation space]
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[Everything Everywhere award winning store design location photography]

Everything Everywhere

New Retail Store Concept Roll Out

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

[Everything Everywhere retail design, White City London, mobile retailing]
[2011 Best in Brand Retail]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
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[ Everything Everywhere Brand Overview]

Primark

5 Ways to Wear Campaign

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

[Primark 5 ways lingerie campaign photography typography fashion shoot]
[Primark 5 ways lingerie campaign photography typography fashion shoot]

Johnson

Product Photography

HR Johnson detail shots for their 2006 kitchen style brochure... PR shots included! The imagery was divided into three, distinctive ‘looks’, Modern, Classic and Traditional.

[H&R Johnson brochure catalogue shoot and studio setup]
[H&R Johnson brochure catalogue shoot and studio setup]
[H&R Johnson brochure catalogue shoot and studio setup]
[H&R Johnson brochure catalogue shoot and studio setup]

Primark

Primark Valentines Day

We used provocative photography; close up shots and sultry lighting to evoke a romantic and vintage feel. Framed imagery created a striking window display. The campaign offers vintage inspired lingerie with bras from £7 and thongs from £2.50. Photography was created inhouse by SHOT.

[Primark Valentines Day Retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]

Everything Everywhere

Flagship Store

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.

[Everything Everywhere Flagship Store]
[Everything Everywhere Flagship]
[Everything Everywhere Flagship Store]

Primark

Denim Co. Relaunch Campaign

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

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[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]