Design Council

Brand Communications

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

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[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]

Oxford University Press

Oxford World Classics - More than Words Campaign

To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.

We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.

Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.

[Oxford University Press Oxford World's Classics campaign identity branding typography typographic word image]
[Oxford University Press Oxford World's Classics campaign identity typographic illustration ]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster]
[Oxford University Press Oxford World's Classics campaign identity typographic illustration poster series promotion books]
[ Oxford University Press Oxford World\'s Classics campaign identity typographic illustration literature complete list booklet books]
[Oxford University Press Oxford World\'s Classics campaign retail graphics window typography typographic word image visual merchandising]
[Oxford University Press Oxford World's Classics campaign retail graphics window typography typographic word image visual merchandising]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]