Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

As part of its programme of international expansion, George has established a new International team. Opening specialist stand alone George outlets in new overseas markets, through franchise agreements, the team needed an identity, tone of voice and set of collateral that would help create a convincing sell in offer. Using the brand colours and typeface, we created a G icon derived from the logo that can flex in colour and size to be applied to different types of collateral. We have applied this to a 60pp franchise manual and a suite of additional manuals.

When Crocs Europe relocated its current head office to Amsterdam, it looked for a partner who was capable of creating a space that would be representative of a more mature organisation and work ethos, and at the same time capture the young, fun and colorful aspects that have become synonymous with the brand.

We were brought in to do our magic. One year on, the designs still work; they remain fresh and vibrant and capture what we set out to do as a team.

Following a four way pitch The One Off were appointed to develop a new customer experience for Sky at retail. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a mall environment.

The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. It is currently being evaluated before national roll out.

Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values.

The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.

A beautiful, detailed, magnet sealed A5 folder and slipcase containing key literature for new engineering starters at Rolls-Royce.

We used a combination of uncoated and textured papers and foils to create a pack that celebrated the philosophy of ‘precision and detail excellence’. Each oversize A5 folder contained a number of booklets that were created to enable the packs to be easily navigated and updated when needed. A pocket at the back held loose additional sheets that were needed and a smaller pocket was incorporated for USB content.

To develop a brand strategy for Systagenix Wound Management that would allow them to have a unique voice in a competitive market.

The brand essence was summarised by the statement ‘Why Wait’. This spoke of a proactive company that had the expertise to deliver revolutionary wound care solutions.

A personal approach was adopted for the tone of voice in order to humanise the brand. This influenced the new name for the system along with how we described the four distinct product areas.