The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

Teva asked The One Off to create a packaging template and design that is attractive to stockists and consumers and maximises sales (including cross sell opportunities). To be recognised as a leading provider of quality, unbranded, volume OTC lines, which leverages Teva’s market-leading Rx presence.

The lingerie brand aimed at the younger Primark customer, the No Secret logo is girly and pretty without being fussy. The spirograph-inspired logo in hot pink sits against a plain white background and looks clean and bright. Initial ideas were explored using multi-colours within the logo; colours that could be selected to work perfectly with the multi-patterned range of products. A full range of ticketing has been designed and sampled including coloured swing tickets and bra cup size letters..

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

A beautiful, detailed, magnet sealed A5 folder and slipcase containing key literature for new engineering starters at Rolls-Royce.

We used a combination of uncoated and textured papers and foils to create a pack that celebrated the philosophy of ‘precision and detail excellence’. Each oversize A5 folder contained a number of booklets that were created to enable the packs to be easily navigated and updated when needed. A pocket at the back held loose additional sheets that were needed and a smaller pocket was incorporated for USB content.

Millie's asked The One Off to create a new identity including; logotype, colour palette, typeface, brand language and iconography to complement a new store design. The new logo has personality with a handcrafted, yet lively feel.

The dream project... re-design the brand identity for use across all merchandise.

After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.