Denim Co. Brand and Identity
The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.