The Co-operative

Campervan tour

To promote the international year of Co-operatives we were asked to build a website to support the IYC campervan tour. The theme is Co-operatives make the world smile.

The concept included a game that involved users creating a postcard they could share on Facebook. The identity which included it's own illustration style was then reflected on the campervan. The camper will be touring the UK and holding events at a variety of locations. The driver will direct people to the site as well a host the events.

[To promote the international year of Co-operatives we were asked to build a website that will support the IYC campervan on tour.  The theme is Co-operatives make the world smile.  We created the concept for the website, game and the identity that will be reflected on the campervan.  The camper will be touring the country and holding events at a variety of locations.  The driver will direct people to the site as well a host the events. The website is now live!]
[To promote the international year of Co-operatives we were asked to build a website that will support the IYC campervan on tour.  The theme is Co-operatives make the world smile.  We created the concept for the website, game and the identity that will be reflected on the campervan.  The camper will be touring the country and holding events at a variety of locations.  The driver will direct people to the site as well a host the events. The website is now live!]

Millies

Brand Guideline

A brand bible was created to capture and communicate the newly created Millie's brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice through to how to build a new Millie's environment.

The book is in use globally across the Millie's widening estate stretching from the states to Hong Kong and Singapore.

[Millies Brand ID Guidelines Food Cookies Logo]
[Millies Cookies Food Brand Guidelines Logo Marque]
[Millies Brand ID Guidelines Food Cookies Logo]
[Millies Brand ID Guidelines Food Cookies Logo]

Clearly Business

Printed Collateral

After developing the brand identity and guidelines for eSync Direct, Clearly business asked us to bring the brand to life by producing a Welcome Pack and Product Guide for prospective clients and new customers.

We focused on keeping a clean and engaging approach, enabling all the documents to be easily digestible. The pure white embossed cover contains vibrant splashes of colour, with various type sizes throughout to add interest and pace.

[Printed Collaterol Esync ]
[Printed Collaterol Esync]
[Esync Printed Collaterol ]
[Esync Printed Collaterol]

Best Buy

Turkey Store

We created 3 in store experience zones, Connected World, Mobility and Gaming which were based on an organic and connected environment that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.

The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live learn and play in a communal experience.

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[Consultation area with semi-private bar style interaction]
[geek squad interactive bar with product display tables]
[Detailed drawing of product table display]

Royal Doulton

Head Office Redesign

We were approached by Royal Doulton to help them design their new head office following their acquisition by Wedgwood. We developed a materials palette to reflect the brand palette that had white at its core.

We encouraged the team to display fascinating objects from its archive to illustrate the company's innovative approach to product development. We chose to create a unique three dimensional wall tile based on a Minton floor tile that was manufactured in the Doulton factory. We created a reception, work and showroom spaces.

[Royal Doulton Head Office Reception refresh interior design]
[Royal Doulton Head Office Reception refresh Minton tile design]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Timeline Brand Identity Graphic Illustration]

Shuropody

New Identity

We were briefed to create an identity for a new foot care and footwear offering that would reflect the warmth and calmness of the brand.

The inspiration for the brand came from nature. The use of earthy tones and soft pebble imagery reinforce Shuropody's focus on natural treatments and comfort footwear.

The identity and supporting palette is in use across literature, consumer comms, website and within the 54 store estate.

[Shuropody brand identity logo shoe footwear footcare retailer]
[Shuropody brand identity logo shoe footwear footcare retailer guideline elements]
[Shuropody Award Winning Brand Identity Logo Design]
[ Shuropody brand identity logo shoe footwear footcare retailer literature]
[  Shuropody brand photography footwear footcare retailer]

Primark

Butler & Webb Brand and Identity

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion In Store Retail]

Hape

Hape Educo Brand Creation

To develop the existing Hapé brand, we were asked to transform it from a manufacturer into an international, premium toy designer, manufacturer and retailer.

Working with the client, we developed a new positioning and value set inline with the new brandline ‘forming the future’. We refreshed and softened the identity palette to suit a wider consumer facing audience for the masterbrand and developed a sub category that carries the unique ecologically focused product Hapé-Eco.

[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Iconography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Icon Iconography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Lifestyle Photography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Lifestyle Photography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Lifestyle Photography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Lifestyle Photography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Lifestyle Photography]
[Hape Educo Brand Creation Identity Eco Toys Sustainable Children Play Fun Learning Education Lifestyle Photography]