Primark

Butler & Webb Brand and Identity

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion In Store Retail]

Abbey Road

Rebrand

The dream project... re-design the brand identity for use across all merchandise.

After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.

[Abbey Road Studios identity rebrand icon music recording studio marque logo]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios Merchandise notebook with music stave lines]
[Abbey Road Studios Merchandise t-shirts tshirt stratocaster print fashion]
[Abbey Road Studios Merchandise t-shirts tshirt jack leads print fashion]

Silver Cross

Brand Strategy

Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values.

The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.

[Silver Cross Brand strategy market positioning moodboard ]
[Silver Cross Brand identity stationery business cards]
[Silver Cross Brand identity guideline guide book bound literature]
[Silver Cross Brand identity guideline guide book bound literature]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]