Primark

Butler & Webb Brand and Identity

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion In Store Retail]

Shuropody

New Identity

We were briefed to create an identity for a new foot care and footwear offering that would reflect the warmth and calmness of the brand.

The inspiration for the brand came from nature. The use of earthy tones and soft pebble imagery reinforce Shuropody's focus on natural treatments and comfort footwear.

The identity and supporting palette is in use across literature, consumer comms, website and within the 54 store estate.

[Shuropody brand identity logo shoe footwear footcare retailer]
[Shuropody brand identity logo shoe footwear footcare retailer guideline elements]
[Shuropody Award Winning Brand Identity Logo Design]
[ Shuropody brand identity logo shoe footwear footcare retailer literature]
[  Shuropody brand photography footwear footcare retailer]

Trillion Fund

Brand Identity and Web Design

Trillion Fund is an investment company specialising in investing in green energy resources. As high prices prevent many from investing, their aim is to act on behalf of a large number of smaller investors.

We were asked to design the brand and website. Our approach is an identity that is made up of three core shapes – tide, solar and wind energies – coming together to form a single ‘globe’. Many people coming together to make a big difference.

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Primark

No Secret Brand and Identity

The lingerie brand aimed at the younger Primark customer, the No Secret logo is girly and pretty without being fussy. The spirograph-inspired logo in hot pink sits against a plain white background and looks clean and bright. Initial ideas were explored using multi-colours within the logo; colours that could be selected to work perfectly with the multi-patterned range of products. A full range of ticketing has been designed and sampled including coloured swing tickets and bra cup size letters..

[No Secret Brand Identity Logo Pink Heart Cute Fashion Glamour]
[No Secret Brand Identity Logo Alternatives Colour]
[No Secret Photography Lifestyle Fashion Glamour Underwear Wallpaper]
[No Secret Retail Instore Shop Graphics Brand Identity Fashion Glamour]

Ashfield in2focus

Corporate Brochure

As part of the development of the identity we created a corporate brochure for the European side of the business. We focused on key areas of the business, its rich history and the architectural detail of their head office. The pure white embossed cover contained inset coloured translucent pages and rich photography to add interest and pace.

[Printed corporate brochure embossed]
[Printed corporate brochure embossed]
[Printed corporate brochure embossed]