Lee Europe asked us to help them communicate how the new more fashion forward ranges fitted into the current brand portfolio and how to articulate this to the sales team.

The presenter was designed to showcase the ranges, history and marketing support in a more cohesive fashion, inspiring and educating the sales team to the influences and differences between the product ranges. Fully updateable, thick waxed leather, hemp stitched with the logo.

A big campaign for Lee and other brands to help raise money for ‘Whatever It Takes’. Lee teamed up with Kaiser Chiefs, Bloc Party and Doves. It started small with a sales tool to sell in the promotion to retailers. We moved on to product ticketing, in-store displays in House of Fraser on Oxford Street, window displays in USC and Westworld, and adverts on asos.com.

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. The photos were used in press adverts featured in magazine nationwide.

Deliver the brands time line, new product and marketing activity in a different way. We created an A3 flip pad and a quick reference pocket version.

We then wrapped it in a denim sleeve to keep it all on brand. Updateable and available in three washes.

Dark, gritty, confident and full of attitude, the new identity for Cedar Wood State needed to have a much stronger tone of voice and impact in-store. We wanted to create a brand identity that male customers began to associate with high-fashion garments and that could also work as an icon on clothing.

Traditionally cedar wood was used to manufacture shipping crates for garments as it has insect repellent properties. This is where our moth inspiration came from. Ticketing materials have been carefully selected to add further authenticity to the attitude of the brand.

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ELC wanted their logo and strapline across a fleet of trucks that would be seen nationwide.

We took the opportunity to really think about adding the fun aspect into the project and creatively stretched the brief. We knew that kids would see the trucks when on journeys in the car with their parents. We also knew how bored they get!

Our idea was a play on the game ‘eye spy’. We introduced 6 colours and 6 animal shapes that went onto the back of the trucks along with a bonus animal on the side!

The dream project... re-design the brand identity for use across all merchandise.

After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.