EE

Brand Proposition Films

Through a mix of live action, Cinema 4D animation and After Effects we developed a series of short videos bringing to life a range of EE propositions such as super fast 4GEE, EE Film and Clone Phone. We showcased the key benefits of each proposition in a simple way that consumers can identify with, driving awareness and consideration of the EE brand.

EE

Retail Animations

The 2D Digital team have been busy producing a number of EEretail animations. These animations explain the brands key propositions, from Superfast 4GEE and Fibre Optic, to 'Fix It' services and data tariffs on 4G EE phones. The digital comms are all part of an integrated marketing mix, targeting a broad audience to launch the new proposition, brand look and feel.

EE

Customer Experience Animations

To support the EE 4G launch, we have developed a host of 'How to videos'. Using a mix of photography and animation, these videos will sit online showing customers how to set up their new 4G phones and migrate seamlessly onto the EE network ensuring an excellent customer experience.

Best Buy

Turkey Store

We created 3 in store experience zones, Connected World, Mobility and Gaming which were based on an organic and connected environment that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.

The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live learn and play in a communal experience.

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[Consultation area with semi-private bar style interaction]
[geek squad interactive bar with product display tables]
[Detailed drawing of product table display]

Trillion Fund

Brand Identity and Web Design

Trillion Fund is an investment company specialising in investing in green energy resources. As high prices prevent many from investing, their aim is to act on behalf of a large number of smaller investors.

We were asked to design the brand and website. Our approach is an identity that is made up of three core shapes – tide, solar and wind energies – coming together to form a single ‘globe’. Many people coming together to make a big difference.

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WebsEdge

Online Brand Identity and Website

Webs Edge, part of the HBL Media group, specialise in web-based tv channels for the private and public sector. As well as creating the online brand identity we designed a simple easy to use website to support Webs Edge broadcast content.

[WebsEdge brand identity and website online logo]
[WebsEdge online website web design digital]
[WebsEdge online website web design digital]
[WebsEdge online website web design digital]

Primark

Denim Co. Relaunch Campaign

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

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[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]

Design Council

Brand Communications

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]