We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

After developing the brand identity and guidelines for eSync Direct, Clearly business asked us to bring the brand to life by producing a Welcome Pack and Product Guide for prospective clients and new customers.

We focused on keeping a clean and engaging approach, enabling all the documents to be easily digestible. The pure white embossed cover contains vibrant splashes of colour, with various type sizes throughout to add interest and pace.

A beautiful, detailed, magnet sealed A5 folder and slipcase containing key literature for new engineering starters at Rolls-Royce.

We used a combination of uncoated and textured papers and foils to create a pack that celebrated the philosophy of ‘precision and detail excellence’. Each oversize A5 folder contained a number of booklets that were created to enable the packs to be easily navigated and updated when needed. A pocket at the back held loose additional sheets that were needed and a smaller pocket was incorporated for USB content.

Deliver the brands time line, new product and marketing activity in a different way. We created an A3 flip pad and a quick reference pocket version.

We then wrapped it in a denim sleeve to keep it all on brand. Updateable and available in three washes.

The brief was to communicate the stable block’s 18th century history to all ages in a way that is sensitive to the space, durable and achievable within a limited budget.

We injected warmth and colour into a large space with groups of timber graphic panels that told the story of the stables in a clear, accessible way. The result, an engaging space with interpretative and interactive content that complements the building’s history and architecture.

A brand bible was created to capture and communicate the newly created Millie's brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice through to how to build a new Millie's environment.

The book is in use globally across the Millie's widening estate stretching from the states to Hong Kong and Singapore.

ELC wanted their logo and strapline across a fleet of trucks that would be seen nationwide.

We took the opportunity to really think about adding the fun aspect into the project and creatively stretched the brief. We knew that kids would see the trucks when on journeys in the car with their parents. We also knew how bored they get!

Our idea was a play on the game ‘eye spy’. We introduced 6 colours and 6 animal shapes that went onto the back of the trucks along with a bonus animal on the side!

The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.