NOS

Brand Evolution

Launched in 2014, the NOS’s identity had quickly become recognisable across Portugal, however the simplicity that had led to a consistent launch also created low emotional engagement with the brand.

We were asked to evolve the brand identity and tone of voice, to develop a communications system that would allow NOS to drive both retention and acquisition strategies across all channels. With only weeks to get to a solution we implanted a team into NOS’s head office to lead a cross functional, commercial, brand, advertising and retail team.

The guidelines created provide a cross media playbook for customer engagement, allowing anyone at NOS, or local agency partners to understand the evolved brand and how to use it to drive brand engagement and sales.  

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[NOS Retail	
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[NOS Retail	
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[NOS Retail	
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[NOS Retail	
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[NOS Retail	
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[NOS Retail	
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]

Abbey Road

Rebrand

The dream project... re-design the brand identity for use across all merchandise.

After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.

[Abbey Road Studios identity rebrand icon music recording studio marque logo]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios Merchandise notebook with music stave lines]
[Abbey Road Studios Merchandise t-shirts tshirt stratocaster print fashion]
[Abbey Road Studios Merchandise t-shirts tshirt jack leads print fashion]

Brand Strategy

Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values.

The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.

You may also like this...
[Silver Cross Brand strategy market positioning moodboard ]
[Silver Cross Brand identity stationery business cards]
[Silver Cross Brand identity guideline guide book bound literature]
[Silver Cross Brand identity guideline guide book bound literature]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]