Fat Face

Brand Book

To invigorate the Fat Face brand we were asked to produce a book based on the brand's philosophy, 'Life is out there'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.

[Fat Face beliefs book literature print paper typography book binding experimental]
[Fat Face beliefs book booklet union jack swing ticket literature print paper typography]
[Fat Face beliefs book literature print paper leather embossing typography book binding experimental]
[Fat Face beliefs book literature print typography concertinaed]
[Fat Face beliefs book pull out poster lifestyle]

Best Buy

Brand Guidelines

International identity guidelines generated for Best Buy for developing brand positioning in Europe.

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[ Best Buy brand guidelines global guide document]
[Best Buy brand instore communications guidelines book]
[Best Buy brand instore communications guidelines book]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
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