We have worked with Blackwell for over six years and have developed a brand positioning around the concept of 'The Knowledge Retailer'. A new identity has been successfully created with a commissioned typeface to echo the original fascia identity. This was then implemented across graphics, promotions, product, packaging, web and retail design.

A revitalised promotional calendar has been completed, including new product grouping strategies. Student packs, 'Change Your Mind' and various sector promotions, including children and young adults, were all designed with great sales results.

ACS (Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help.

We looked at the brand positioning of Greene King's pubs, creating a graphic language and identity for 'lifestyle' and 'classic' pubs. This complemented the interior palette. We wanted to celebrate a classic pub's raw feel and heritage while making it a more positive and welcoming experience.

When Crocs Europe relocated its current head office to Amsterdam, it looked for a partner who was capable of creating a space that would be representative of a more mature organisation and work ethos, and at the same time capture the young, fun and colorful aspects that have become synonymous with the brand.

We were brought in to do our magic. One year on, the designs still work; they remain fresh and vibrant and capture what we set out to do as a team.

A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.

The resulting brochure went down a storm. Watch this space for bathrooms...

To invigorate the Fat Face brand we were asked to produce a book based on the brand's philosophy, 'Life is out there'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.

A web based set of guidelines created to ensure retail branch consistency could be implemented globally. Including signage, shopfront and all interior elements. A definitive set of materials and finishes ensure the master brand always looks the same.

The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.