A revitalised promotional calendar has been completed, including new product grouping strategies. Student packs, 'Change Your Mind' and various sector promotions, including children and young adults, were all designed with great sales results.

ACS (Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help.

The brief was to create a new food outlet that engages with customers, and provides welcome relief in a busy commuter based environment.

The concept evolved from a kitchen table, a place where we all feel at ease. Warm timber tones add a feeling of authenticity contrasted with stylish marble and stone.

The visible back of house helps promote a transparent food making process allowing customers to see exactly where their food has come from. The concept has been implemented in both rail and air travel hubs around the world.

A revitalised promotional calendar has been completed, including new product grouping strategies. Student packs, 'Change Your Mind' and various sector promotions, including children and young adults, were all designed with great sales results.

ACS (Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help.

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.

We used provocative photography; close up shots and sultry lighting to evoke a romantic and vintage feel. Framed imagery created a striking window display. The campaign offers vintage inspired lingerie with bras from £7 and thongs from £2.50. Photography was created inhouse by SHOT.

Working as part of the Nokia UK retail marketing team, The One Off developed the strategy for the E7 integrated launch campaign across Nokia’s store portfolio.

The campaign, which was developed to deliver maximum footfall to stores, covered ATL, windows, in-store comms, email, social and promotional events was all developed and executed by The One Off. Despite challenging market conditions the campaign delivered against all KPI’s.

Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.

The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.