We created 3 in store experience zones, Connected World, Mobility and Gaming which were based on an organic and connected environment that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.
The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live learn and play in a communal experience.