Best Buy

Turkey Store

We created 3 in store experience zones, Connected World, Mobility and Gaming which were based on an organic and connected environment that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.

The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live learn and play in a communal experience.

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[Consultation area with semi-private bar style interaction]
[geek squad interactive bar with product display tables]
[Detailed drawing of product table display]

Best Buy

Retail Interiors - International

We worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initial projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

[Best Buy UK concept]
[Best Buy UK retail interior]

Trillion Fund

Brand Identity and Web Design

Trillion Fund is an investment company specialising in investing in green energy resources. As high prices prevent many from investing, their aim is to act on behalf of a large number of smaller investors.

We were asked to design the brand and website. Our approach is an identity that is made up of three core shapes – tide, solar and wind energies – coming together to form a single ‘globe’. Many people coming together to make a big difference.

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Moneycorp

New Retail Environment

The One Off were appointed to develop a new retail environment for Moneycorp's bureau de change following a re brand in 2011.

Our challenge was to create a point of difference from competitors, taking a fresh approach to the design that would transcend high street and airport locations. Our design featured a bright and durable material palette with the integration of key recognisable brand elements, such as the bespoke table lighting. The new concept has been implemented in Gatwick South terminal.

[Full view of kiosk site ]
[View of desks in Gatwick South]

EE

Retail Animations

The 2D Digital team have been busy producing a number of EEretail animations. These animations explain the brands key propositions, from Superfast 4GEE and Fibre Optic, to 'Fix It' services and data tariffs on 4G EE phones. The digital comms are all part of an integrated marketing mix, targeting a broad audience to launch the new proposition, brand look and feel.