Creative Learning Campaign
BBC approached us to develop a cohabit brand identity to engage staff and recruits to celebrate the passion and intelligence of the BBC learning division.
Creating an icon love learning identity to associate passion with academic advancement. The brand identity was developed across three brand pillars of creativity. Communications, posters, screen savers, introduction packs and internal comms were designed to intrigue by juxtaposing images and words that require the viewers to decipher the meaning.