BBC approached us to develop a cohabit brand identity to engage staff and recruits to celebrate the passion and intelligence of the BBC learning division.

Creating an icon love learning identity to associate passion with academic advancement. The brand identity was developed across three brand pillars of creativity. Communications, posters, screen savers, introduction packs and internal comms were designed to intrigue by juxtaposing images and words that require the viewers to decipher the meaning.

We wanted this brand to have a warm, cosy, relaxed Sunday morning feel. A warm grey hand-scripted logo has been created and is predominately used on a soft cream background. A heart pattern forms part of the brand comms palette and is used on ticketing and in-store graphics to soften the overall tone of voice.

The new Knickerbox logo was crafted to create a distinctive mark, flirty and feminine yet simple, using the 'k' as a brand signature.

Support graphics were also developed, soft and elegant patterns with a carefree feel, to be used to support the brand identity and store environment on wallpaper, packaging and point of sale.

The result was a rejuvenation of a brand, increased awareness and footfall in stores.

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

We were approached by Royal Doulton to help them design their new head office following their acquisition by Wedgwood. We developed a materials palette to reflect the brand palette that had white at its core.

We encouraged the team to display fascinating objects from its archive to illustrate the company's innovative approach to product development. We chose to create a unique three dimensional wall tile based on a Minton floor tile that was manufactured in the Doulton factory. We created a reception, work and showroom spaces.

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ELC wanted their logo and strapline across a fleet of trucks that would be seen nationwide.

We took the opportunity to really think about adding the fun aspect into the project and creatively stretched the brief. We knew that kids would see the trucks when on journeys in the car with their parents. We also knew how bored they get!

Our idea was a play on the game ‘eye spy’. We introduced 6 colours and 6 animal shapes that went onto the back of the trucks along with a bonus animal on the side!

A brand bible was created to capture and communicate the newly created Millie's brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice through to how to build a new Millie's environment.

The book is in use globally across the Millie's widening estate stretching from the states to Hong Kong and Singapore.