Barclays
Location Photography
A series of reportage style photographs capture the essence of key Flagship cities: London, Manchester, Birmingham and Paris. They adorn the meeting rooms of the Barclays Wealth Centres.
A series of reportage style photographs capture the essence of key Flagship cities: London, Manchester, Birmingham and Paris. They adorn the meeting rooms of the Barclays Wealth Centres.
We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.
Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.
In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.
To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.
To position Peter Werth as the first designer brand off the high street. The brief was to move away from the current focus on Peter Werth the character and create a direction for the brand reflecting the lifestyles and aspirations of their customers.
Photography was identified early on as being important to communicating this. Its cinematic, dynamic style was developed to create impact with the retail concept design complementing this.
Work Out by Atmosphere, a new brand and campaign for Primark. To launch the new year and with customer's new year's resolutions in mind, a new range of sportswear has launched in stores supported by a new logo and tickets, a window and video campaign and in store graphics.
The new brand uses a bold linear typeface, the kinetic lines of which are rendered in neon coral. These details were then expanded across the campaign, spanning across bold, black and white photography and animating throughout the impactful mood video.
The campaign has been well received from both client and customers and is in stores now.
Food photography and shots of Ramsay in his kitchen, applied to his new cookware and oven to tableware range with Royal Doulton. Art direction and packaging by The One Off.
We used provocative photography; close up shots and sultry lighting to evoke a romantic and vintage feel. Framed imagery created a striking window display. The campaign offers vintage inspired lingerie with bras from £7 and thongs from £2.50. Photography was created inhouse by SHOT.
To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.
As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.