Barclays

Barclays Piccadilly: Being: London

We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.

[We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.]
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Hape

Hape Eco Brand Creation

In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.

To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.

[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Icon Iconography Symbol]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun FSDU Display Unit Freestanding POS]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging ]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging Wall Bay]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]

Peter Werth

Location Photography

To position Peter Werth as the first designer brand off the high street. The brief was to move away from the current focus on Peter Werth the character and create a direction for the brand reflecting the lifestyles and aspirations of their customers.

Photography was identified early on as being important to communicating this. Its cinematic, dynamic style was developed to create impact with the retail concept design complementing this.

[Peter Werth fashion shoot menswear black and white photography]
[Peter Werth fashion shoot menswear black and white photography]
[Peter Werth fashion shoot menswear black and white photography]
[Peter Werth photography]

Primark

Work Out

Work Out by Atmosphere, a new brand and campaign for Primark. To launch the new year and with customer's new year's resolutions in mind, a new range of sportswear has launched in stores supported by a new logo and tickets, a window and video campaign and in store graphics.

The new brand uses a bold linear typeface, the kinetic lines of which are rendered in neon coral. These details were then expanded across the campaign, spanning across bold, black and white photography and animating throughout the impactful mood video.

The campaign has been well received from both client and customers and is in stores now.

[Primark Work Out window visual]
[Retail Graphics for Primark Work Out]
[Retail graphics for Primark Work Out]
[Primark Work Out ticketing]
[Retail graphics and photography for Primark Work Out campaign]
[Work Out retail graphics campaign in store]
[Primark retail graphics Work Out]
[Primark retail graphics Work Out]

Primark

Primark Valentines Day

We used provocative photography; close up shots and sultry lighting to evoke a romantic and vintage feel. Framed imagery created a striking window display. The campaign offers vintage inspired lingerie with bras from £7 and thongs from £2.50. Photography was created inhouse by SHOT.

[Primark Valentines Day Retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]
[Primark Valentines Day retail graphics]

Primark

Denim Co. Relaunch Campaign

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

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[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]