The first flagship branch for Barclays opened in Manchester. Working with local illustrators we brought to life the concept of ‘Manchester City of Firsts’.

The campaign began with a short Christmas focused piece entitled ‘Do you remember your first’ followed by the full concept showing illustrations depicting things that happened first in Manchester from splitting the atom to the first public transport system.

We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

Shot in London earlier in the year, the Christmas 2012 campaign layers onto the heritage inspired Autumn collection, but with the focus set high on all things festive; a beautifully decorated location, gold leaf, novelty jumpers and models of all ages having a good time and looking great! The campaign launched across windows, in store POS and digital video content in all UK and European stores. Happy Christmas... Love from Primark.

Continuing our varied work with Speedo, we designed and built the latest Covent Garden Flagship store in London.

Stretching over two floors the design showcases flexible retail equipment alongside bespoke feature areas to promote Speedo’s latest swimming technology. Delivered with a tight time scale and modest budget we handled all aspects of delivery to a very happy client. The store benefitted from an immediate increase in sales compared to the previous year.

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

The One Off has been working with Samsung to develop an in-store and outdoor promotional campaign structure for their new brand store at Westfield Stratford.

We have started by developing a promotional hierarchy that covers everything from window displays, to animations, flyers, in-store comms and ticketing.

To the right are some examples of our first couple of campaigns, but this is just the beginning. Watch this space for more promotions in the future.

Shot in Miami, the campaign was inspired by high end, fashion stories creating a relaxed, strong style focus across image and video art direction, windows and in store POS. It has been a huge success with customers; qualitative research confirmed that two thirds of customers felt the imagery left them inclined to start holiday shopping despite the wet weather at launch. 100% confirmed they would return to store for summer product next year!