A web based set of guidelines created to ensure retail branch consistency could be implemented globally. Including signage, shopfront and all interior elements. A definitive set of materials and finishes ensure the master brand always looks the same.

Developed as part of key handset campaigns and in order to bring brand and service messages to life in an engaging and consumer centric way, The One Off worked with the Nokia marketing team to develop digital content to be used both in advertising and in-store.

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.

To promote the international year of Co-operatives we were asked to build a website to support the IYC campervan tour. The theme is Co-operatives make the world smile.

The concept included a game that involved users creating a postcard they could share on Facebook. The identity which included it's own illustration style was then reflected on the campervan. The camper will be touring the UK and holding events at a variety of locations. The driver will direct people to the site as well a host the events.

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

Through a mix of live action, Cinema 4D animation and After Effects we developed a series of short videos bringing to life a range of EE propositions such as super fast 4GEE, EE Film and Clone Phone. We showcased the key benefits of each proposition in a simple way that consumers can identify with, driving awareness and consideration of the EE brand.

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.