We worked with Barbour to create monthly campaigns promoting key Barbour product. The campaigns worked across all store format windows and were implemented throughout the Barbour estate both in the UK and internationally.

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.

Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.

The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

We worked with Shuropody to develop a dual function high street outlet for footwear and foot care.

To the front a full range of ‘foot friendly’ products are displayed on simple, clean merchandising blocks to emphasise the calm and accessible brand values held by the company. The treatment environments towards the back of each store were approached as a warm and fresh take on a spa experience, offering a friendly service that will make you return again and again.

The One Off were tasked to create and brand a summer promotion to increase book sales within several markets including students, book lovers and holiday readers.

The theme ‘Read and Roam’ was created as a way to link books in the Oxford World’s Classics range with the concept of travel; books were associated with the climate and concept of various places around the world, from sunny climes to cool expeditions. Titles become relevant to consumers for holiday purchases, research on foreign countries and even a new angle on the subject matter of a book.

We were asked by Samsung UK to create a multi touchpoint communication campaign for the highly anticipated GS4 phone, driving pre-orders and attendance to the exclusive launch event at the Samsung Brand Store.

We focused the campaign on ‘Be The First’ to connect with consumers desire to obtain new technology. The campaign included a bespoke microsite to manage pre-orders and invite customers to the launch event. Social media, targeted emails and geo tagged mobile adverts were also used to direct consumers to the microsite. Store windows & in-store POS were dedicated to the launch & GS4.