It was key that the design of the logo for Primark's most prominent brand reflected the fashionability of the product range. Our inspiration came from the catwalk; the brightness of a photographer's flash the instant the models appear on the runway, the feeling of new, fresh fashion. The handcrafted ‘A’ sits on a black background with in-store signage and garment ticketing using this consistent approach. Two further Atmosphere ‘A’ identities have also been created to work across both casual and tailored garments.

We created guidelines for the implementation of POS across all stores.

We were briefed to create an identity for a new foot care and footwear offering that would reflect the warmth and calmness of the brand.

The inspiration for the brand came from nature. The use of earthy tones and soft pebble imagery reinforce Shuropody's focus on natural treatments and comfort footwear.

The identity and supporting palette is in use across literature, consumer comms, website and within the 54 store estate.

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.

A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.

The resulting brochure went down a storm. Watch this space for bathrooms...

To develop the existing Hapé brand, we were asked to transform it from a manufacturer into an international, premium toy designer, manufacturer and retailer.

Working with the client, we developed a new positioning and value set inline with the new brandline ‘forming the future’. We refreshed and softened the identity palette to suit a wider consumer facing audience for the masterbrand and developed a sub category that carries the unique ecologically focused product Hapé-Eco.

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

We were approached to help define & tell the story of Calke Abbey over the years from a glorious, lively estate through to its decline. The aim was to create clear definition & explanation to visitors of the different periods of Calke. Three key brand themes were created:

Alive -Tells a bright & blooming tale of Calke Abbey.

Decline -Represents the decay of a once grand estate.

Loss -Represents the former glory of the estate that is no longer visible.