Ashfield in2focus

Inside Magazine

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.

[Inside magazine printed literature colourful copies]
[Inside magazine printed literature colourful copies]

Oxford University Press

Grow Your Knowledge Campaign

The 'Grow Your Knowledge' campaign for Oxford University Press was a re-brand to the Oxford World’s Classics range of titles, creating a marketing campaign to improve the appeal of the books to a broader, general audience without undermining its position amongst students and lecturers.

[ Oxford University Grow Your Knowledge campaign identity Poster brand Identity promotion books]
[ Oxford University Grow Your Knowledge campaign identity Literature brand Identity promotion books]
[ Oxford University Grow Your Knowledge campaign identity Postcard brand Identity promotion books]
[ Oxford University Grow Your Knowledge campaign identity Postcard Literature brand Identity promotion books]

Hape

Hape Eco Brand Creation

In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.

To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.

[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Icon Iconography Symbol]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun FSDU Display Unit Freestanding POS]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging ]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging Wall Bay]

Fedrigoni

Woodstock Promotional Calendar

We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.

We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.

[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]

Lee

Promotional Campaigns

A big campaign for Lee and other brands to help raise money for ‘Whatever It Takes’. Lee teamed up with Kaiser Chiefs, Bloc Party and Doves. It started small with a sales tool to sell in the promotion to retailers. We moved on to product ticketing, in-store displays in House of Fraser on Oxford Street, window displays in USC and Westworld, and adverts on asos.com.

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. The photos were used in press adverts featured in magazine nationwide.

[Lee Whatever It Takes Campaign Record Packaging Product Jeans Denim]
[Lee Whatever It Takes Campaign Record Packaging Product Jeans Denim]
[Lee Whatever It Takes Campaign Record Packaging Product Jeans Denim]
[Lee Whatever It Takes Campaign Record Packaging Product Jeans Denim]
[Lee Sounds Unsigned Music Tour Viral Denim Jeans]

Hape

Educo Brand Guidelines

With the launch of the new Hapé brand and Hapé-eco range we documented the process and elements within playful, easy to follow brand guidelines for each of the ranges.

The whole rebrand has been very successful. Hapé are now recognised as leading the way in environmentally friendly toys. Global retailer Carrefour is stocking the eco range across Europe, and John Lewis took the collection last Autumn.

[Sustainable Hape Educo Brand Guidelines Literature Children Kids Fun Toys Book Learning]
[Sustainable Hape Educo Brand Guidelines Literature Children Kids Fun Toys Book Learning]
[Sustainable Hape Educo Brand Guidelines Literature Children Kids Fun Toys Book Learning]

National Trust

Calke Abbey - Welcome and What's On Leaflets

We were asked by National Trust to redesign their existing Welcome and What's On leaflets for the Calke Abbey Estate. The aim was to create informative leaflets that visitors would pick up and take home. Both leaflets used the branding themes defined in the brand definition project. The Welcome leaflet using the 'Alive' theme branding and the What's On leaflet using the 'Decline' theme.

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