Ashfield in2focus

Corporate Brochure

As part of the development of the identity we created a corporate brochure for the European side of the business. We focused on key areas of the business, its rich history and the architectural detail of their head office. The pure white embossed cover contained inset coloured translucent pages and rich photography to add interest and pace.

[Printed corporate brochure embossed]
[Printed corporate brochure embossed]
[Printed corporate brochure embossed]

Ashfield in2focus

Inside Magazine

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.

[Inside magazine printed literature colourful copies]
[Inside magazine printed literature colourful copies]

Ashfield in2focus

Brand Guidelines

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.

[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]

Ashfield in2focus

Inside Magazine

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.

[Inside magazine printed literature colourful copies]
[Inside magazine printed literature colourful copies]

Clearly Business

Brand Guidelines

We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

[Logo]
[Welcome page]
[Guidelines]
[Guidelines]

Oxford University Press

Oxford World Classics - More than Words Campaign

To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.

We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.

Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.

[Oxford University Press Oxford World\'s Classics campaign identity branding typography typographic word image]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration ]
[ Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster series promotion books]
[ Oxford University Press Oxford World\'s Classics campaign identity typographic illustration literature complete list booklet books]
[ image Oxford University Press Oxford World\'s Classics campaign identity typographic illustration literature books collateral collection]
[Oxford University Press Oxford World\'s Classics campaign retail graphics window typography typographic word image visual merchandising]
[Oxford University Press Oxford World\'s Classics campaign retail graphics window typography typographic word image visual merchandising]

Luto

New Identity

We developed and created a new brand, digital identity and dynamic website for Luto. The identity needed to be friendly and approachable whilst conveying absolute clarity and precision. We created a palette that was fresh and contemporary and was appropriate for both the end user and the healthcare industry.

The developed marque was iconic and abstract with a hand crafted playful feel which added to the softness and warmth of the brand palette.

[Luto Research Ltd Award Winning Brand Identity Logo Design]
[Luto Research Ltd Award Winning Brand Identity Guideline]
[Luto Research Ltd Brand Literature Stationery Design]
[Luto Research Ltd Symbol Award Winning Brand Identity Logo Design]
[Luto online website web design digital]
[Luto online website web design digital]
[Luto online website web design digital]

Primark

YD Brand and Identity

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

[Primark YD Children Clothing Identity Spray Paint]
[Primark YD Children Clothing Identity Spray Paint Logo Label Tag]
[Primark YD Children Clothing Identity Spray Paint Label Tag Clothes]
[Primark YD Children Clothing Identity Spray Paint Interior Shop Signage]
[Primark YD Children Clothing Identity Spray Paint Interior Shop Signage]