Ashfield in2focus

Brand Guidelines

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.

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[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
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