Ashfield in2focus

Brand Guidelines

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.

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[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
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Barclays

Global Headquarters Building Branding

From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.

From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

[Barclays Corporate branch of the future photography city location shoot]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays Global Branding Guidelines Headquarters Online Branding Internal Website Intranet]
[Barclays 1CP Churchill Place Building Finance Money Photography Location]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Graphics]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Brand Comms]
[Barclays 1CP Churchill Place Building Finance Money Mouse Mat]
[Barclays 1CP Churchill Place Building Finance Money Tea Cups Mugs]
[Barclays 1CP Churchill Place Building Finance Money Desk Tidy Organiser]