To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

Christmas 2012 went with a bang! 'Glamour & Gifts' was a subtle nod to the 1920s. With glamorous photography, a consistent Christmas message, and a bit of sparkle, the campaign has been a hit with both the client and George customers.

Following the successful campaign of the printed brand book, we created an interactive, digital version. This can be viewed on screen by OUP globally.

Bold use of illustration within the new brand identity adds warmth as well as impact across the collateral. The introduction of a warm secondary colour palette helps to soften the brand, along with more emotive messaging that engages people within the healthcare profession.

The client reports an improved retention of employees and positive brand feedback, with a marked increase in the volume of quality candidates and a subsequent reduction in recruitment and media spend.

BBC approached us to develop a cohabit brand identity to engage staff and recruits to celebrate the passion and intelligence of the BBC learning division.

Creating an icon love learning identity to associate passion with academic advancement. The brand identity was developed across three brand pillars of creativity. Communications, posters, screen savers, introduction packs and internal comms were designed to intrigue by juxtaposing images and words that require the viewers to decipher the meaning.

ELC wanted their logo and strapline across a fleet of trucks that would be seen nationwide.

We took the opportunity to really think about adding the fun aspect into the project and creatively stretched the brief. We knew that kids would see the trucks when on journeys in the car with their parents. We also knew how bored they get!

Our idea was a play on the game ‘eye spy’. We introduced 6 colours and 6 animal shapes that went onto the back of the trucks along with a bonus animal on the side!

We were approached to help define & tell the story of Calke Abbey over the years from a glorious, lively estate through to its decline. The aim was to create clear definition & explanation to visitors of the different periods of Calke. Three key brand themes were created:

Alive -Tells a bright & blooming tale of Calke Abbey.

Decline -Represents the decay of a once grand estate.

Loss -Represents the former glory of the estate that is no longer visible.

The first flagship branch for Barclays opened in Manchester. Working with local illustrators we brought to life the concept of ‘Manchester City of Firsts’.

The campaign began with a short Christmas focused piece entitled ‘Do you remember your first’ followed by the full concept showing illustrations depicting things that happened first in Manchester from splitting the atom to the first public transport system.