We worked with the Speedo Marketing team to devise a clear and cohesive activation programme to increase consumer awareness in the 2016 ‘Get Speedo Fit’ campaign.
The activation programme was driven by the appointment of 2 professional athletes, Mark Foster and Richie Porte. The athletes worked together to produce swim sessions that would benefit people who currently use other sports to get fit. We produced, art directed and filmed Mark and Richie to create content for 2 promotional videos that highlight the benefits of adding swimming into a workout regime. In addition to this we also created assets for ecommerce and social media, as well as a consumer booklet to align comms across all consumer touch points.
- Emma Bush
- Global Retail Marketing Manager
- 'The One Off are always very efficient. They offer great team support and are always fun to work with.'