Speedo

FINA World Championships

As an official partner to the 15th FINA World Championships in Barcelona, Speedo asked us to design a retail store for competitors and the public alike.

We utilised the latest 'Get Speedo Fit' campaign messaging, with a combination of standard and bespoke furniture pieces, to offer Speedo a fantastic opportunity to showcase the latest swimwear from their vast product range.

[FINA World Championships]
  • Emma Bush
  • Global Retail Marketing Manager
  • 'The One Off are always very efficient. They offer great team support and are always fun to work with.'
[FINA World Championships]
[FINA World Championships]
[FINA World Championships]

Speedo

Speedo Event Stand

Speedo asked us to design and build a flexible pop-up stand, to be used at Speedo sponsored events over the next two years. The concept was based around expressing water movement, whilst still having a synergy with the retail stores. The brand driven retail space is a flat pack kit and will be used at 40 Speedo sponsored events over the next two years.

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Speedo

Sculpture

The One Off were appointed to design a bespoke unitary solution including supporting assets for the launch of the new fit form swimwear range. A unique collection of suits that are designed to give women more confidence and support for swim leisure activities.

It also included the design and product development of a unique hanger to support the launch and to elevate the product giving it a more fashionable appeal. Other assets including packing, bags and communication aids were also designed by The One Off to support the in store offer.

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[Speedo Sculpture retail and unitary design store]
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[Speedo Sculpture retail and unitary design store]
[Speedo Sculpture retail and unitary design store hanger design product]
[Speedo Sculpture retail and unitary design store hanger design product]
[Speedo Sculpture retail and unitary design store hanger design product]

Speedo

Brand Wagon

The Speedo Roadshow is a journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping Speedo Sculpture, and Learn To Swim collections.

[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]

Speedo

Stratford Retail Interior

A small store with a big personality. Located a stone’s throw from the London Olympic Aquatic Centre this store has a lot to do in a small format.

The water theme was emphasized here to give impact and was coupled with a centrally located bespoke mannequin stand to give this store a point of difference. iPads are an integral part of the design to drive web sales and brand awareness.

[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]

Speedo

Covent Garden Retail Interior

Continuing our varied work with Speedo, we designed and built the latest Covent Garden Flagship store in London.

Stretching over two floors the design showcases flexible retail equipment alongside bespoke feature areas to promote Speedo’s latest swimming technology. Delivered with a tight time scale and modest budget we handled all aspects of delivery to a very happy client. The store benefitted from an immediate increase in sales compared to the previous year.

[Speedo Retail Store Interior Covent Garden Fit Shop Swimming Swimwear Swim]
[Speedo Retail Store Interior Covent Garden Fit Shop Swimming Swimwear Swim]
[Speedo Retail Store Interior Covent Garden Fit Shop Swimming Swimwear Swim]

Speedo

Fastskin³ Campaign

The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO.

[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Window Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Window Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Unit FSDU FSU Free Standing Display Unit Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Unit FSDU FSU Free Standing Display Unit Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Unit FSDU FSU Free Standing Display Unit Campaign]