Speedo

Sculpture Window

To support the Speedo Sculpture range we designed a premium window to highlight the key swimsuit. We also shot the products in our studio to pinpoint the swimsuit’s detailing through different materials and lighting, bringing it to life in the window.

The swimsuit sold out within just a few days, as suspected - so the window panels were reversible with a second product to promote other items when required.

[Speedo Sculpture Window 

For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]
  • Emma Bush
  • Global Retail Marketing Manager
  • 'The One Off are always very efficient. They offer great team support and are always fun to work with.'
[Speedo Sculpture Window 

For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]
[Speedo Sculpture Window 

For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]
[Speedo Sculpture Window 

For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]
[Speedo Sculpture Window 

For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]

Speedo

Sculpture Wall Bay

Alongside the window, we worked on a 3m wall bay just inside the entrance of the store to highlight the entire Sculpture range.

The suit benefits were communicated using studio photography, the wall bay used a mix of materials and lighting to give the area a more premium feel and sit in line with the window.

[Speedo Sculpture Wall Bay
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]
[Speedo Sculpture Wall Bay
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]
[Speedo Sculpture Wall Bay
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
]

Speedo

Fastskin Window

To highlight the new Fastskin range launch in-store we designed a supporting campaign window.

We used a lenticular to give the illusion of a moving swimmer to catch the eye of customers approaching the store.

[Speedo Fastskin Window 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fastskin Window 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]

Speedo

Fastskin In-Store Area

We redesigned the Fastskin area in Covent Garden to sit more in line with the brand and range direction.

The range is aimed at professional and elite swimmers so we designed the space to reflect a more technical and professional feel.

The space is complete with an in-store infinity window and body scanner so that customers can get a full Speedo experience.

[Speedo Fastskin In-Store Area 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fastskin In-Store Area 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fastskin In-Store Area 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fastskin In-Store Area 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fastskin In-Store Area 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fastskin In-Store Area 
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]

Speedo

Fit Window

We have been working with the Speedo team across a selection of campaign windows.

This Speedo Fit window focuses on the swimming community and pushing the app-services which allows customers to swim and connect with each other. We used materials and layering to maximise the campaign photography.

[Speedo Fit Window
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fit Window
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fit Window
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]
[Speedo Fit Window
For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com]

Speedo

Global Fixture Design

We worked along side the Speedo retail team to redevelop the global fixture design and store environment.

The process included full research & analysis, concept design, development, prototypes, design intent and layout of store scenarios.

The overall objectives were to; reduce the current number of components, make the fixtures more flexible, cost effective and more minimal in design whilst working within the brands new VM retail guidelines.

Speedo international and local Speedo markets are currently rolling out the new fixtures, whilst we maintain to provide all global store layouts.

[]
[]
[]
[]
[]

Speedo

Event Stand

Speedo asked us to design and build a flexible pop-up stand, to be used at Speedo sponsored events over the next two years. The concept was based around expressing water movement, whilst still having a synergy with the retail stores. The brand driven retail space is a flat pack kit and will be used at 40 Speedo sponsored events over the next two years.

[]
[]

Speedo

Brand Wagon

The Speedo Roadshow is a journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping Speedo Sculpture, and Learn To Swim collections.

[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]

Speedo

Stratford Retail Interior

A small store with a big personality. Located a stone’s throw from the London Olympic Aquatic Centre this store has a lot to do in a small format.

The water theme was emphasized here to give impact and was coupled with a centrally located bespoke mannequin stand to give this store a point of difference. iPads are an integral part of the design to drive web sales and brand awareness.

[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]
[Speedo Stratford Store Retail Swimwear Swimming Shop Design Fit]

Speedo

Covent Garden Retail Interior

Continuing our varied work with Speedo, we designed and built the latest Covent Garden Flagship store in London.

Stretching over two floors the design showcases flexible retail equipment alongside bespoke feature areas to promote Speedo’s latest swimming technology. Delivered with a tight time scale and modest budget we handled all aspects of delivery to a very happy client. The store benefitted from an immediate increase in sales compared to the previous year.

[Speedo Retail Store Interior Covent Garden Fit Shop Swimming Swimwear Swim]
[Speedo Retail Store Interior Covent Garden Fit Shop Swimming Swimwear Swim]
[Speedo Retail Store Interior Covent Garden Fit Shop Swimming Swimwear Swim]

Speedo

Fastskin³ Campaign

The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO.

[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Window Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Window Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Unit FSDU FSU Free Standing Display Unit Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Unit FSDU FSU Free Standing Display Unit Campaign]
[Speedo FS3 Fastskin Fast Skin Swimwear Swimming Retail Unit FSDU FSU Free Standing Display Unit Campaign]