Speedo asked us to design and build a flexible pop-up stand, to be used at Speedo sponsored events over the next two years. The concept was based around expressing water movement, whilst still having a synergy with the retail stores. The brand driven retail space is a flat pack kit and will be used at 40 Speedo sponsored events over the next two years.

The One Off were appointed to design a bespoke unitary solution including supporting assets for the launch of the new fit form swimwear range. A unique collection of suits that are designed to give women more confidence and support for swim leisure activities.

It also included the design and product development of a unique hanger to support the launch and to elevate the product giving it a more fashionable appeal. Other assets including packing, bags and communication aids were also designed by The One Off to support the in store offer.

The Speedo Roadshow is a journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping Speedo Sculpture, and Learn To Swim collections.

A small store with a big personality. Located a stone’s throw from the London Olympic Aquatic Centre this store has a lot to do in a small format.

The water theme was emphasized here to give impact and was coupled with a centrally located bespoke mannequin stand to give this store a point of difference. iPads are an integral part of the design to drive web sales and brand awareness.

Continuing our varied work with Speedo, we designed and built the latest Covent Garden Flagship store in London.

Stretching over two floors the design showcases flexible retail equipment alongside bespoke feature areas to promote Speedo’s latest swimming technology. Delivered with a tight time scale and modest budget we handled all aspects of delivery to a very happy client. The store benefitted from an immediate increase in sales compared to the previous year.

The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO.