Sky

Flagship store at Westfield

Following on from the success of our Bluewater scheme, Sky approached us to redesign their flagship store at Westfield, London.

The brief was to create an iconic landmark that allowed for demonstrations of all Sky products as well as providing fully immersive experiences within an open store format.

Key to the solution was a neutral/transparent architecture that allowed for the expression of the brand through its colour gradient. Attention was paid to every detail to ensure they were as minimal as possible.

The result is a stunningly impactful piece of architecture that elevates the brand.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]

Sky

Retail Store Design

Following a four way pitch The One Off were appointed to develop a new customer experience for Sky at retail. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a mall environment.

The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. It is currently being evaluated before national roll out.

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Sky

Interactive Sales Tool

An interactive gesture controlled sales tool that allows customers to browse Sky content, products and services. They can watch HD quality content trailers before building a tailored Sky package based on the type of TV they want to watch and the other products and services they’re interested in.

Built using Adobe AIR technology it works across iPad, 40” touch table and desktop machines using a single set of source code to allow for easy updates and short initial development periods.

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