Sky

ICONIC STORE – INTU VICTORIA CENTRE, NOTTINGHAM

Following the success of our flagship and roll out of Sky retail schemes, we worked with Intu and Sky to develop an iconic design for the newly refurbished Victoria Centre.

The stand has a 360° approach across two floor levels that compliments the challenging architecture of the centre while remaining true to the Sky brand. We developed a design that balances clear sight lines with large format 4K Sky content which acts as an attract element, projecting to all approach angles.

Content focused touch screens are situated within key sight lines and are designed to work either as self discovery items, or in conjunction with Sky experiential activity that travels between centres.

[SKY ICONIC STORE  INTU VICTORIA CENTRE, NOTTINGHAM
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[SKY ICONIC STORE  INTU VICTORIA CENTRE, NOTTINGHAM
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[SKY ICONIC STORE INTU VICTORIA CENTRE, NOTTINGHAM
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[SKY ICONIC STORE  INTU VICTORIA CENTRE, NOTTINGHAM
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]

Sky

ENGAGE UNITARY

Our task was to evolve the mid mall Sky retail experience to reflect the changes in the way that customers consume TV and entertainment and expect to transact. We delivered a solution that not only answered this but also enhanced their reputation as a premium service brand with content and connecting products at its core. We designed a modular solution that can adapt across over 300 locations with a variety of differing restrictions. All commercial and brand KPI’s have been surpassed and the project also just won a Gold POPAI award.

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[SKY ENGAGE UNITARY
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[SKY ENGAGE UNITARY
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]
[SKY ENGAGE UNITARY
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography
]

Sky

Flagship store at Westfield

Following on from the success of our Bluewater scheme, Sky approached us to redesign their flagship store at Westfield, London.

The brief was to create an iconic landmark that allowed for demonstrations of all Sky products as well as providing fully immersive experiences within an open store format.

Key to the solution was a neutral/transparent architecture that allowed for the expression of the brand through its colour gradient. Attention was paid to every detail to ensure they were as minimal as possible.

The result is a stunningly impactful piece of architecture that elevates the brand.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Sky]

Sky

Retail Store Design

Following a four way pitch The One Off were appointed to develop a new customer experience for Sky at retail. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a mall environment.

The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. It is currently being evaluated before national roll out.

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[Sky Media Adobe Air Touch Screen]
[Sky Media Adobe Air Touch Screen]

Sky

Interactive Sales Tool

An interactive gesture controlled sales tool that allows customers to browse Sky content, products and services. They can watch HD quality content trailers before building a tailored Sky package based on the type of TV they want to watch and the other products and services they’re interested in.

Built using Adobe AIR technology it works across iPad, 40” touch table and desktop machines using a single set of source code to allow for easy updates and short initial development periods.

[Interactive Sales Tool Sky Media Adobe Air Touch Screen]
[Sky Media Adobe Air Touch Screen]