ICONIC STORE – INTU VICTORIA CENTRE, NOTTINGHAM
Following the success of our flagship and roll out of Sky retail schemes, we worked with Intu and Sky to develop an iconic design for the newly refurbished Victoria Centre.
The stand has a 360° approach across two floor levels that compliments the challenging architecture of the centre while remaining true to the Sky brand. We developed a design that balances clear sight lines with large format 4K Sky content which acts as an attract element, projecting to all approach angles.
Content focused touch screens are situated within key sight lines and are designed to work either as self discovery items, or in conjunction with Sky experiential activity that travels between centres.