A total re-fresh of the hosiery department, has now launched in store. Its cleaner, brighter, easier-to-shop packaging is designed to appeal to a broader audience and feels much more feminine against the previous range of packaging. The entire range uses different methods to make USP and benefit information much clearer and simpler to navigate.
The designs for each range sit together as a full range, with all photography being shot in our studio. There is a mixture of fun, playful photography for the everyday hosiery items, and more sexy, feminine feel of shot for the more premium packs.
- Peter Franks
- Director of Store Development
- 'Working with The One Off really is a collaborative experience...their design team has become an integral part of our team. They possess a good balance of commercial awareness and offer strong creative direction. Their work has had a positive impact on our business.'