It's that time of year again! We hope you are all ready to blast the excesses of the festive season into oblivion, if not here's a little inspiration... The 2015 Primark Workout campaign.
Shot with the beautiful city of London as it’s landscape the campaign shows not only the practicality of the range but also the fashionability and value for money. By using specialist sport models this years campaign is sure to engage and inspire not only the people that already exercise, but new audiences ready to start a new challenge.
The stills this year are complimented by a captivating digital mood edit that will take our customer through the journey of the 2015 Primark Workout. The 2 minute spectacular will leave you raring to go, working-out never felt and looked so good!
- Fran Theanne
- Head of Creative
- 'The work The One Off have done on branding and in-store POS has helped to transform our retail environment. We are now showing the customer what we are really about...fashion, style but great value too.'