Baby Fashion 2014
Primark’s latest campaign showcases the full extent of their baby range, moving away from their previous baby basics range, they have introduced a more fashionable and brighter collection modelled by beautiful babies – many of them children of the Primark team. The fun and light-hearted shots are a great reflection of the product and personalities present on the shoot day. This theme is carried through into a digital piece that has been produced to sit alongside the campaign; the super cute video is a reel of behind the scenes footage, which was shot during the shoot.
The shoot was completed in just one day at Big Sky Studios. There were 8 models in total.
Photography by Dan Scudamore
Videography by The One Off
- Fran Theanne
- Head of Creative
- 'The work The One Off have done on branding and in-store POS has helped to transform our retail environment. We are now showing the customer what we are really about...fashion, style but great value too.'