Work Out by Atmosphere, a new brand and campaign for Primark. To launch the new year and with customer's new year's resolutions in mind, a new range of sportswear has launched in stores supported by a new logo and tickets, a window and video campaign and in store graphics.
The new brand uses a bold linear typeface, the kinetic lines of which are rendered in neon coral. These details were then expanded across the campaign, spanning across bold, black and white photography and animating throughout the impactful mood video.
The campaign has been well received from both client and customers and is in stores now.
- Peter Franks
- Director of Store Development
- 'Working with The One Off really is a collaborative experience...their design team has become an integral part of our team. They possess a good balance of commercial awareness and offer strong creative direction. Their work has had a positive impact on our business.'