Spring 2014: Phase 2
The latest Spring campaign for Primark is all about prints. Be fabulous in floral or subtle with a pinch of paisley, depending how bold you’re feeling. The new campaign shows customers how to pull off prints from head to toe or combine with those wardrobe essentials.
The stills and video were shot over a 2 day period at Big Sky Studios in London. The Primark store windows and in-store POS will update every two weeks to showcase each of the bold prints across a 6 week campaign duration.
Photography by Thanassis Krikis
Videography by Brunswick Studios
- Fran Theanne
- Head of Creative
- 'The work The One Off have done on branding and in-store POS has helped to transform our retail environment. We are now showing the customer what we are really about...fashion, style but great value too.'