A total re-fresh of the hosiery department, has now launched in store. Its cleaner, brighter, easier-to-shop packaging is designed to appeal to a broader audience and feels much more feminine against the previous range of packaging. The entire range uses different methods to make USP and benefit information much clearer and simpler to navigate.
The designs for each range sit together as a full range, with all photography being shot in our studio. There is a mixture of fun, playful photography for the everyday hosiery items, and more sexy, feminine feel of shot for the more premium packs.
- Fran Theanne
- Head of Creative
- 'The work The One Off have done on branding and in-store POS has helped to transform our retail environment. We are now showing the customer what we are really about...fashion, style but great value too.'