Primark Workout 2015
It's that time of year again! We hope you're ready to blast the excesses of the festive season into oblivion, if not here's a little inspiration!
Shot with the beautiful city of London as it’s landscape the campaign runs through the 3 main stages of exercise while showcasing the practicality, fashionability and value of the range. By using specialist sport models the campaign is sure to engage and inspire not only the people that already exercise, but new audiences ready to start a new challenge.
The stills this year are complimented by a captivating digital mood edit that will take our customer through the journey of the 2015 Primark Workout. The 2 minute spectacular will leave you raring to go, working-out never felt and looked so good!
- Peter Franks
- Director of Store Development
- 'Working with The One Off really is a collaborative experience...their design team has become an integral part of our team. They possess a good balance of commercial awareness and offer strong creative direction. Their work has had a positive impact on our business.'