Primark

Lingerie 2015

For Every Side Of You’ marks the 2015 Lingerie campaign for Primark, designed and produced by The One Off. The concept came from a brief to showcase the full extent of the Primark product offering. The campaign shows 3 different models and their alter ego, each in a day to night scenario. The campaign was designed to address the needs of customers with different shopping habits. The campaign highlights the everyday bras that start at £2/€3 to their more glamorous co-ordinates that sell for £7, a range that has something for everyone without breaking their bank.

Shot on location in London the in store campaign is complimented by a cinematic digital mood edit that’s clever trickery helps sell in the campaigns tale of two halves.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
  • Fran Theanne
  • Head of Creative
  • 'The work The One Off have done on branding and in-store POS has helped to transform our retail environment. We are now showing the customer what we are really about...fashion, style but great value too.'
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, Primark ]

Primark

Workout 2015

It's that time of year again! We hope you are all ready to blast the excesses of the festive season into oblivion, if not here's a little inspiration... The 2015 Primark Workout campaign.

Shot with the beautiful city of London as it’s landscape the campaign shows not only the practicality of the range but also the fashionability and value for money. By using specialist sport models this years campaign is sure to engage and inspire not only the people that already exercise, but new audiences ready to start a new challenge.

The stills this year are complimented by a captivating digital mood edit that will take our customer through the journey of the 2015 Primark Workout. The 2 minute spectacular will leave you raring to go, working-out never felt and looked so good!

[Primark Workout 2015
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Primark Workout 2015
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Primark Workout 2015]
[Primark Workout 2015
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Primark Workout 2015]
[Primark Workout 2015 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Primark Workout 2015 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Primark Workout 2015 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Primark Workout 2015 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]

Primark

The Autumn Remix 2014

The Autumn 2014 season is all about mixing things up and clashing trends.

The Autumn Remix campaign combines denim and sportswear creating an up-to-date street style aesthetic.

Inspired by the current patchwork denim revival, the window and in store elements and accompanying video present the key pieces and outfits layered together with key prints and product textures. Each look is finished off with its own “remix” copy line in a sympathetic, customised type style.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency]

Primark

Summer 2014: Phase 2

Shot in Palm Springs, this is the antithesis of the bold, lively, LA based Part 1. Continuing their trip, our model couple travel to the Palm Desert for a more relaxed, romantic part of their journey. The full campaign presented the full breadth of the summer collection; clashing colourful prints in Part 1 to muted, white tones and flowing fabrics in Part 2.

Photography by Rhys Frampton

Videography by Two Wheel Trike

[Photography by Rhys Frampton]
[Photography by Rhys Frampton]
[Photography by Rhys Frampton]
[Photography by Rhys Frampton]
[Photography by Rhys Frampton]
[Photography by Rhys Frampton]
[Photography by Rhys Frampton]
[Photography by Rhys Frampton]

Primark

Hosiery

A total re-fresh of the hosiery department, has now launched in store. Its cleaner, brighter, easier-to-shop packaging is designed to appeal to a broader audience and feels much more feminine against the previous range of packaging. The entire range uses different methods to make USP and benefit information much clearer and simpler to navigate.

The designs for each range sit together as a full range, with all photography being shot in our studio. There is a mixture of fun, playful photography for the everyday hosiery items, and more sexy, feminine feel of shot for the more premium packs.

[Primark Hosiery Packaging 01]
[Primark Hosiery Packaging 01]
[Primark Hosiery Packaging 03]
[Primark Hosiery Packaging 04]
[Primark Hosiery Packaging 06]
[Primark Hosiery Packaging 07]
[Primark Hosiery Packaging 09]
[Primark Hosiery Packaging 10]

Primark

Baby Fashion 2014

Normally focusing on baby basics product, the the aim of this campaign was to showcase the brighter, more fashionable baby collection. The adorable

babies, some children of the Primark team, brought the fun, lighthearted shots to life and captured the “aah” factor of customers.

This was also carried through into a digital piece produced to sit alongside the campaign; a super cute video of behind the scenes footage shot during the shoot.

The campaign successfully increased awareness and footfall to the baby department.

Photography by Dan Scudamore

Videography by The One Off

[Photography by Dan Scudamore]
[Photography by Dan Scudamore]
[Photography by Dan Scudamore]
[Photography by Dan Scudamore]
[Photography by Dan Scudamore]
[Photography by Dan Scudamore]

Primark

Lingerie 2014

The 2 part lingerie campaign plays on the Secret Possessions and No Secret brands.

Phase 1 asks "What's Your Secret?", showcasing 4 key D-F cup bra sets each in it's own "secret" scenario. You could be "Simply Seductive" in vintage ivory or “Daring After Dark” in sexy black and pink lace.

Phase 2 was all about "The Best Kept Secret", mix and match sets from only £2.50! The stills and video shoot captured the fun and fashionable nature of the product, mixing up poppy colours and cute patterns for an on trend look! Phase 1 asks "What's Your Secret?", showcasing 4 key D-F cup bra sets each in it's own "secret" scenario. You could be "Simply Seductive" in vintage ivory or “Daring After Dark” in sexy black and pink lace.

[Photography by Dan Smith]
[Photography by Dan Smith]
[In store window retail graphics of Primark Lingerie 2014 ]
[In store retail graphics of Primark Lingerie 2014 ]
[Photography by Dan Smith]
[In store window retail graphics of Primark Lingerie 2014 ]
[Photography by Dan Smith]
[In store graphics of Primark Lingerie 2014 ]

Primark

Denim Co. Campaign 2013

Launched in store the new Primark Denim Co. campaign captures the very essence of the Denim Co. brand. Featuring the campaign line Rhythm + Blue the creative uses iconic photography to show models across all age ranges wearing core denim pieces from the Primark range. As an integral part of the campaign a digital version has been created for in-store and online which features music from up and coming band The Struts.

Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.

Photography by Rhys Frampton

[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Store window retail graphics created by retail designers for the Primark Denim.Co Campaign ]
[In store retail graphics of the Primark Denim.Co ]
[In store retail graphics of the Primark Denim.Co Campaign
]
[In store retail grahics created by retail designers for Primark Denim.Co campaign 2013]
[In store retail graphics created by retail designers for the Primark Denim.Co campaign ]
[In store retail graphics created by retail designers for the Primark Denim.Co campaign ]

Primark

5 Ways to Wear Campaign

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

[Primark 5 ways lingerie campaign photography typography fashion shoot]
[Primark 5 ways lingerie campaign photography typography fashion shoot]

Primark

Rebrand

Twelve new identities across sixteen departments over twelve months…what an amazing project! From going to store to meet customers, holding buying team workshops, pitching our concepts, crafting and bringing our ideas to life. Sampling, testing, trialing and researching, we worked as an integral part of the Primark team to fully deliver against our brief. Here are some of the brands we created…

[ Primark brand logos instore identity ticketing swing tag Cedar Wood State B&W Denim Co Love to Lounge Ocean club Young Dimension]
[ Primark brand logos instore identity ticketing swing tag Cedar Wood State B&W Denim Co Love to Lounge Ocean club Young Dimension]
[Primark brand logos instore identity marques Cedar Wood State B&W Denim Co Love to Lounge Ocean club Young Dimension]

Primark

Atmosphere Brand and Identity

It was key that the design of the logo for Primark's most prominent brand reflected the fashionability of the product range. Our inspiration came from the catwalk; the brightness of a photographer's flash the instant the models appear on the runway, the feeling of new, fresh fashion. The handcrafted ‘A’ sits on a black background with in-store signage and garment ticketing using this consistent approach. Two further Atmosphere ‘A’ identities have also been created to work across both casual and tailored garments.

[Primark Atmosphere retail branding identity and store graphics]
[Primark Atmosphere branding identity logo fashion marque]
[Primark Atmosphere branding identity logo fashion marque swing ticket tags sewn in labels]
[Primark Atmosphere retail branding identity and store graphics]
[Primark Atmosphere Logo Rebrand Retail Fashion Identity]
[Primark Atmosphere Labels Ticketing Garment Fashion ]
[Primark Atmosphere Work In Progress Ink Drawing Sketch Labels Garment]
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[Primark sales up 16%]

Primark

Cedar Wood State Brand and Identity

Dark, gritty, confident and full of attitude, the new identity for Cedar Wood State needed to have a much stronger tone of voice and impact in-store. We wanted to create a brand identity that male customers began to associate with high-fashion garments and that could also work as an icon on clothing.

Traditionally cedar wood was used to manufacture shipping crates for garments as it has insect repellent properties. This is where our moth inspiration came from. Ticketing materials have been carefully selected to add further authenticity to the attitude of the brand.

[ Primark Cedar Wood State instore graphics and identity]
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[Cedarwood State Primark Brand Identity Tags Labels Ticketing]
[Cedarwood State Primark Brand Identity Instore Retail Graphics]
[Cedarwood State Primark Brand Identity Tickets Poster Labels Garment]
[Cedarwood State Primark Brand Identity Retail Instore Graphics Shop]
[Cedarwood State Primark Brand Identity Labels Ticketing]
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Primark

Denim Co. Brand and Identity

The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.

[Denim Co In Store Retail Graphics Shop Wood Distressed Worn Fashion Ticketing Label]
[Primark Denim Co Tags Label Ticketing Colour Fashion ]
[Primark Denim Co Tags Label Ticketing Colour Fashion ]
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Primark

Christmas 2013

How do you create a Christmas campaign that can showcase Novelty knitwear and onesies together with stylish evening wear in a coherent and effective way? The latest campaign for Primark does just that!

Using models shot amongst custom made, oversized props, the campaign brings the spirit and magic of Christmas to life in a big way!

The campaign video plays on the illusion of scale even further, with the models becoming dolls moving through a surreal house filled with giant candy, presents, glitter balls and stars!

The 11 day stills and video shoot captured each key department for the brand

Photography by Rhys Frampton

[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]
[Our graphic and motion graphic designers created a campaign identity, windows and retail graphics and art directed the campaign photography and video.]

Primark

No Secret Brand and Identity

The lingerie brand aimed at the younger Primark customer, the No Secret logo is girly and pretty without being fussy. The spirograph-inspired logo in hot pink sits against a plain white background and looks clean and bright. Initial ideas were explored using multi-colours within the logo; colours that could be selected to work perfectly with the multi-patterned range of products. A full range of ticketing has been designed and sampled including coloured swing tickets and bra cup size letters..

[No Secret Brand Identity Logo Pink Heart Cute Fashion Glamour]
[No Secret Photography Lifestyle Fashion Glamour Underwear Wallpaper]
[No Secret Retail Instore Shop Graphics Brand Identity Fashion Glamour]
[No Secret Brand Identity Logo Alternatives Colour]

Primark

Butler & Webb Brand and Identity

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion In Store Retail]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]

Primark

Young Dimension Brand and Identity

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

[Primark Young Dimensions Brand Identity Logo Playful Colour Kids Children]
[Primark Young Dimensions Retail Store Shop Playful Colour Kids Children]
[Primark Young Dimensions Clothing Logo Label Playful Colour Kids Children]
[Primark Young Dimensions Clothing Logo Label Playful Colour Kids Children]
[Primark Young Dimensions Brand Identity Logo Playful Colour Kids Children]
[Primark Young Dimensions Brand Identity Logo Retail Interior Store Playful Colour Kids Children]
[Primark Young Dimensions Brand Identity Logo Label Playful Colour Kids Children]
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Primark

YD Brand and Identity

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

[Primark YD Children Clothing Identity Spray Paint]
[Primark YD Children Clothing Identity Spray Paint Logo Label Tag]
[Primark YD Children Clothing Identity Spray Paint Interior Shop Signage]
[Primark YD Children Clothing Identity Spray Paint Interior Shop Signage]
[Primark YD Children Clothing Identity Spray Paint Label Tag Clothes]

Primark

Love To Lounge Brand and Identity

We wanted this brand to have a warm, cosy, relaxed Sunday morning feel. A warm grey hand-scripted logo has been created and is predominately used on a soft cream background. A heart pattern forms part of the brand comms palette and is used on ticketing and in-store graphics to soften the overall tone of voice.

[Primark Love To Lounge Brand ID Identity Logo Lounging Relax Clothing Fashion ]
[Primark Love To Lounge Brand ID Identity Logo Lounging Relax Clothing Fashion Retail Interior Store]
[Primark Love To Lounge Brand ID Identity Logo Lounging Relax Clothing Fashion ]
[Primark Love To Lounge Brand ID Identity Logo Lounging Relax Clothing Fashion Ticketing Tag]
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