Primark Christmas 2013
How do you create a Christmas campaign that can showcase Novelty knitwear and onesies together with stylish evening wear in a coherent and effective way? The latest campaign for Primark does just that!
Using models shot amongst custom made, oversized props, the campaign brings the spirit and magic of Christmas to life in a big way!
The campaign video plays on the illusion of scale even further, with the models becoming dolls moving through a surreal house filled with giant candy, presents, glitter balls and stars!
The 11 day stills and video shoot captured each key department for the brand
- Peter Franks
- Director of Store Development
- 'Working with The One Off really is a collaborative experience...their design team has become an integral part of our team. They possess a good balance of commercial awareness and offer strong creative direction. Their work has had a positive impact on our business.'