Baby Fashion 2014
Primark’s latest campaign showcases the full extent of their baby range, moving away from their previous baby basics range, they have introduced a more fashionable and brighter collection modelled by beautiful babies – many of them children of the Primark team. The fun and light-hearted shots are a great reflection of the product and personalities present on the shoot day. This theme is carried through into a digital piece that has been produced to sit alongside the campaign; the super cute video is a reel of behind the scenes footage, which was shot during the shoot.
The shoot was completed in just one day at Big Sky Studios. There were 8 models in total.
Photography by Dan Scudamore
Videography by The One Off
- Peter Franks
- Director of Store Development
- 'Working with The One Off really is a collaborative experience...their design team has become an integral part of our team. They possess a good balance of commercial awareness and offer strong creative direction. Their work has had a positive impact on our business.'