Summer 2014: Phase 1
Shot in LA and Palm Springs, this 2 part campaign is inspired by holiday movies, following our 2 models throughout their trip.
Part 1 captures the energy and fun of those first holiday days; driving in the sun, chilling by the pool, relaxing in a diner and having fun at Venice Beach!
Primark entered the French market with the Endless Summer campaign, with record numbers queueing around the store!
Photography by Rhys Frampton
Videography by Two Wheel Trike
- Peter Franks
- Director of Store Development
- 'Working with The One Off really is a collaborative experience...their design team has become an integral part of our team. They possess a good balance of commercial awareness and offer strong creative direction. Their work has had a positive impact on our business.'