Summer 2014: Phase 1
Shot in LA and Palm Springs, this 2 part campaign is inspired by holiday movies, following our 2 models throughout their trip.
Part 1 captures the energy and fun of those first holiday days; driving in the sun, chilling by the pool, relaxing in a diner and having fun at Venice Beach!
Primark entered the French market with the Endless Summer campaign, with record numbers queueing around the store!
Photography by Rhys Frampton
Videography by Two Wheel Trike
- Fran Theanne
- Head of Creative
- 'The work The One Off have done on branding and in-store POS has helped to transform our retail environment. We are now showing the customer what we are really about...fashion, style but great value too.'