Store-25 Concept Store Graphics
Working alongside the George store design and VM team, we created a new graphic look and feel, and TOV for the new Gtwo5 store concept.
Large format photography, lightboxes and mannequins have been used throughout creating a high street look and feel. A friendly and conversational TOV has been created and applied to key customer areas, showing the George personality throughout the store.
- Sean MCGinty
- Global Marketing
- 'They're an extension of the marketing team.'