Entice Lingerie Packaging
We were briefed to update the Entice lingerie packaging. We were keen to retain the essence of the old brand to ensure recognition but simplified and modernised the design to create current yet timeless packaging that would appeal to today’s George customer.
Using our new colour fit strategy and a striking shaped collar design, the final product not only compliments the product, it aids range navigation and has a strong presence in-store.
- Sean MCGinty
- Global Marketing
- 'They're an extension of the marketing team.'