Large Stores 2015
Over a 4 week period we worked with the George Store Design and Marketing teams, to develop a suite of in-store graphics to work alongside a new contemporary store design for two test locations in Grantham and Coventry. Working with new store kit such as a mannequin ‘catwalk’ feature we were challenged with creating a new style of in-store graphic that was bold and used engaging tone of voice to inspire customers, promote George’s Style and Quality credentials and to also drive customers online. A series of weekly animations have been created that play on the large foyer screens promoting key products and driving customers upstairs to the George department. Both test sites have received great feedback and a third site is being rolled out in March.
- Sean MCGinty
- Global Marketing
- 'They're an extension of the marketing team.'