The revised Women’s Denim POS campaign and redesigned tickets give the store a high street feel, featuring striking photography and a concertina folded graphic that sits on shelves.
Areas of blue cut into the photography, working with the trouser fit colours and backdrop to help the jeans really stand out and make a cohesive denim area.
- Sean MCGinty
- Global Marketing
- 'They're an extension of the marketing team.'