George Hosiery 2013
The George hosiery packaging was redesigned to modernise and differentiate between the cheaper multipacks and the more expensive ‘Ultimate’ range. A bespoke identity was created for the Ultimate range alongside premium photography that gave a clear difference between the more colourful Multipacks, with clear colour coding working across both ranges.
- Sean MCGinty
- Global Marketing
- 'They're an extension of the marketing team.'