George

Large Stores 2015

Over a 4 week period we worked with the George Store Design and Marketing teams, to develop a suite of in-store graphics to work alongside a new contemporary store design for two test locations in Grantham and Coventry. Working with new store kit such as a mannequin ‘catwalk’ feature we were challenged with creating a new style of in-store graphic that was bold and used engaging tone of voice to inspire customers, promote George’s Style and Quality credentials and to also drive customers online. A series of weekly animations have been created that play on the large foyer screens promoting key products and driving customers upstairs to the George department. Both test sites have received great feedback and a third site is being rolled out in March.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
  • Sean MCGinty
  • Global Marketing
  • 'They're an extension of the marketing team.'
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography]

George

Spring Footwear Shoot

The George spring footwear shoot took inspiration from the main campaign, which used block colour throughout. Each composition was shot on flat, bright colours that complimented the product.

Coloured blocks were used to give variety within the compositions, helping to create an engaging range of footwear POS that really stood out in-store.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George, George Spring Footwear ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George, George Spring Footwear ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George, George Spring Footwear ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George, George Spring Footwear ]

George

Women's Denim

The revised Women’s Denim POS campaign and redesigned tickets give the store a high street feel, featuring striking photography and a concertina folded graphic that sits on shelves.

Areas of blue cut into the photography, working with the trouser fit colours and backdrop to help the jeans really stand out and make a cohesive denim area.

[Bay graphic for women's denim at George]
[Overview of retail graphics for George women's denim]
[Fit finder for George women's denim]
[Wonderfit bay graphic for George women's denim]
[Example of a swing ticket for George women's denim]

George

Christmas Footwear Shoot

Our challenge was to bring to life the George winter footwear collection, creating engaging footwear POS that didn’t reflect the winter tones of black and brown.

Taking inspiration from the Christmas campaign we introduced different height blocks to create dynamic compositions for each range using different levels. A combination of gold glittery paper and white fur added some Christmas sparkle to the product.

[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George Christmas Footwear Shoot ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George Christmas Footwear Shoot ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George Christmas Footwear Shoot ]
[Retail Graphics, Retail Design, Retail Designers, Brand Identity, Retail Design Agency, George Christmas Footwear Shoot ]

George

Dreamskin

We helped George launch a new luxury babywear range featuring DreamSkin technology, a revolutionary new fabric which helps with skin conditions such as eczema.

Our design highlights the soft and engaging photography that was shot in-house. The end result is a charming and sympathetic packaging suite.

[Dreamskin Packaging]
[Dreamskin Packaging]
[Dreamskin Packaging]
[Dreamskin Packaging]

George

Baby In Store

We worked with George to create a new in-store Baby department. The focus was on giving mums and dads the help and advice they need, whilst making the space easier to shop.

The ‘ahhh factor’ was created through gorgeous in-house photography, capturing the cuteness and personality of the babies in a fresh, home-like environment.

[]
[George Baby In Store]
[George Baby In Store]
[George Baby In Store]
[George Baby In Store]

George

Hosiery 2013

The George hosiery packaging was redesigned to modernise and differentiate between the cheaper multipacks and the more expensive ‘Ultimate’ range. A bespoke identity was created for the Ultimate range alongside premium photography that gave a clear difference between the more colourful Multipacks, with clear colour coding working across both ranges.

[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]

George

School Shop 2013

The 2013 George School Shop highlighted the ‘here all year’ message in a new lockup that Asda followed, resulting in a true joined up ‘1-stop School Shop’ approach. We also made an impact in-store with our height charts, cutouts and quality fins, using photography and tone of voice to maximum effect.

[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]

George

Summer Shop 2013

The George Holiday Shops combine colourful, 80s influenced graphics 
that match the outfits of the season with simple photographic fins that 
hero the essential holiday suitcase ‘must haves’.

In certain stores this was combined with ibiza-style music and props such 
as flying seagulls, buckets and spades and sand.

[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]
[In store photography of the retail graphics ]

George

International Brand Book 2013

As part of their growth into the international market, we were asked by George to update their International brand book, a guide used to introduce potential overseas partners to the George brand. We've created this stylish yet simple editorial guide that acts as a marketing tool by promoting the George Brand and their core values of ‘quality, style & value’. The brief was to inject fun and personality in to the design working alongside George’s existing brand identity. The International team already have several stores around theworld and have recently opened their biggest store in Singapore. The brand book will assist with further growth of the George brand internationally.

[Photography of the front cover showing George International Brand Book 2013 ]
[Photography showing George International Brand Book 2013 ]
[Photography of the inside of the George International Brand Book 2013 ]
[Photography of the George International Brand Book 2013 ]
[Photography of the George International Brand Book 2013 ]

George

G21 Talent

G21 Talent is a new fashion label at George featuring a series of catwalk-inspired collections, designed by the brightest new stars of the fashion industry discovered at last year's Graduate Fashion Week.

We put together a visual language that reflects the creative scrapbook style of fashion designers, showing key inspiration behind the designs alongside engaging copy and an identity linking to the G21 brand but with a life of its own.

[G21]
[G21]
[G21]
[G21]
[G21]
[G21]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]

George

International Franchise Manual

As part of its programme of international expansion, George has established a new International team. Opening specialist stand alone George outlets in new overseas markets, through franchise agreements, the team needed an identity, tone of voice and set of collateral that would help create a convincing sell in offer. Using the brand colours and typeface, we created a G icon derived from the logo that can flex in colour and size to be applied to different types of collateral. We have applied this to a 60pp franchise manual and a suite of additional manuals.

[ George International retail franchise manual]
[George International printed retail franchise manual folder]
[   George International printed retail franchise manual folder]
[George International printed retail franchise manual folder]
[George International printed retail franchise manual folder]