Christmas 2012 went with a bang! 'Glamour & Gifts' was a subtle nod to the 1920s. With glamorous photography, a consistent Christmas message, and a bit of sparkle, the campaign has been a hit with both the client and George customers.

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

As part of its programme of international expansion, George has established a new International team. Opening specialist stand alone George outlets in new overseas markets, through franchise agreements, the team needed an identity, tone of voice and set of collateral that would help create a convincing sell in offer. Using the brand colours and typeface, we created a G icon derived from the logo that can flex in colour and size to be applied to different types of collateral. We have applied this to a 60pp franchise manual and a suite of additional manuals.

In line with the changing seasons we plan and shoot four UK and International photographic shoots a year, from sunny beaches in Cape Town to muddy fields in Essex. We bring the George brand to life whilst encompassing their core values Style, Quality and Value. We plan, design, brief, art direct, source locations, select models and create impactful and vibrant POS campaigns that are worthy of a high street retailer.