Abbey Road
Rebrand
The dream project... re-design the brand identity for use across all merchandise.
After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.
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![[Abbey Road Studios identity rebrand icon music recording studio marque logo]](http://shared.theoneoff.com/resources/images/file1318591258.jpg "Abbey Road Studios identity rebrand icon music recording studio marque logo")
- Kerin McDonald
- Head of Brand and Marketing
- 'The One Off are practically my in house design team. I know that I can call upon them at anytime to fulfil a multitude of design briefs. Whether it is a large branding initiative, a packaging brief or a small creative support tool, they approach every project with 100% commitment, enthusiasm and diligence. They have a thorough and unique understanding of how to bring our amazing and treasured brand to life through design. '
![[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]](http://shared.theoneoff.com/resources/images/file1318591270.jpg "Abbey Road Studios identity rebrand icon music recording studio brand guideline")
![[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]](http://shared.theoneoff.com/resources/images/file1318591284.jpg "Abbey Road Studios identity rebrand icon music recording studio brand guideline")
![[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]](http://shared.theoneoff.com/resources/images/file1318591276.jpg "Abbey Road Studios identity rebrand icon music recording studio brand guideline")
![[Abbey Road Studios Merchandise notebook with music stave lines]](http://shared.theoneoff.com/resources/images/file1318591485.jpg "Abbey Road Studios Merchandise notebook with music stave lines")
![[Abbey Road Studios Merchandise t-shirts tshirt stratocaster print fashion]](http://shared.theoneoff.com/resources/images/file1318591492.jpg "Abbey Road Studios Merchandise t-shirts tshirt stratocaster print fashion")
![[Abbey Road Studios Merchandise t-shirts tshirt jack leads print fashion]](http://shared.theoneoff.com/resources/images/file1318591505.jpg "Abbey Road Studios Merchandise t-shirts tshirt jack leads print fashion")
![[Abbey Road Studios rebrand event booklet literature ]](http://shared.theoneoff.com/resources/images/file1318591529.jpg "Abbey Road Studios rebrand event booklet literature")
![[Abbey Road Studios rebrand event booklet literature ]](http://shared.theoneoff.com/resources/images/file1318591537.jpg "Abbey Road Studios rebrand event booklet literature")
![[Abbey Road Studios rebrand event booklet literature ]](http://shared.theoneoff.com/resources/images/file1318591565.jpg "Abbey Road Studios rebrand event booklet literature")
![[Abbey Road Studios 80th Anniversary identity marque logo record years]](http://shared.theoneoff.com/resources/images/file1319546845.jpg "Abbey Road Studios 80th Anniversary identity marque logo record years")
![[Abbey Road Studios 80th Anniversary identity marque logo Hooded sweater hoodie]](http://shared.theoneoff.com/resources/images/file1319547329.jpg "Abbey Road Studios 80th Anniversary identity marque logo Hooded sweater hoodie")
![[Abbey Road Studios 80th Anniversary identity marque logo Hooded sweater hoodie]](http://shared.theoneoff.com/resources/images/file1319547185.jpg "Abbey Road Studios 80th Anniversary identity marque logo Hooded sweater hoodie")
![[80 Year Anniversary Merchandise Hoody Graphic Record]](http://shared.theoneoff.com/resources/images/file11324406414.jpg "80 Year Anniversary Merchandise Hoody Graphic Record")
![[Abbey Road Studios identity Christmas card front black and silver print]](http://shared.theoneoff.com/resources/images/file11325691544.jpg "Abbey Road Studios identity Christmas card front black and silver print")
![[Abbey Road Studios identity Christmas card inside black and silver print]](http://shared.theoneoff.com/resources/images/file11325691584.jpg "Abbey Road Studios identity Christmas card inside black and silver print")
![[Abbey Road Studios identity Christmas card front black and silver print 80th Anniversary marque]](http://shared.theoneoff.com/resources/images/file11325691653.jpg "Abbey Road Studios identity Christmas card front black and silver print 80th Anniversary marque")
![[Abbey Road Studios identity Christmas card inside black and silver print 80th Anniversary marque]](http://shared.theoneoff.com/resources/images/file11325691682.jpg "Abbey Road Studios identity Christmas card inside black and silver print 80th Anniversary marque")
