The ‘Home of Football’


To coincide with the announcement of the new sponsorship arrangements between Nike and London based clubs Chelsea FC and Tottenham Hotspur, Sports Direct have unveiled their largest scale football campaign to date across online, in-store and OOH advertising. The re-launch of the second floor landmark Lillywhites store, and the accompanying ‘Home of Football’ campaign are part of ongoing work to elevate the customer experience across’s omni channel retail offering.