Hard Rock Product

2017-04-07

‘We were approached by global brand, Hard Rock Café with the challenge to re-position the brand to a new generation of consumers. We began implementing the new Hard Rock style by designing a range of branded product. Foremost, these garments were designed with brand heritage in mind, but they also needed to have the capability to be both iconic and modern. We wanted the products to get the attention a different consumer, that of a trend-setting, social savvy 20 something who may not have previously connected with the Hard Rock brand.’

[We were approached by global brand, Hard Rock Café with the challenge to re-position the brand]