Carter & White
The One Off worked with Carter and White to craft a brand for the Middle-Eastern market. Aimed at a luxury audience, the business wanted to develop a range of beautiful and classic cotton products. With little budget for advertising, the challenge for us as an agency was how to create a credible and luxurious brand that would contend with a variety of big name fashion houses. Firstly, we crafted an overarching brand name – Carter & White – which we felt encapsulated the elegance and indulgence of the brand. We then created beautiful packaging that encapsulated the brand values of luxury, quality and sophistication.