Youthful

Fun and young. Aimed at the younger audiences out there, this is a selection of work that is fresh and inspiring, building on the aspirations and desires of a new generation of image hungry and digital immersed consumers.

See more from: Seasonal Campaigns

$[We worked with Crocs to design and manage the build of their exhibition stand for the team at one of the biggest fashion trade shows in Europe, Bread and Butter Berlin, to showcase the brand\'s extensive - and some might say surprising - range of winter shoes and boots. Along with picnic bench meeting areas, cosy sheepskin rugs, and even the odd dusting of snow, the space was welcoming and intimate, yet practical for the team to promote the collections.]$

$[We always try to build flexibility into our exhibits. There\'s nothing worse than having to reprint a massive panel when you want to add something new. Simple interactives allow the kids to discover more, without the need to call the IT guy every five minutes! The skeletal timber framework was designed to allow as much of the original building to be viewed by the visitor as possible. The exhibition contains graphics, content and interactives for kids.]$

[We were asked to design a new range of ticketing and in-store point of sale for the comprehensive Next denim range. The key objective was to communicate the depth of the range in an easy to understand, very visual way appealing to the wide range of Next customers.]

$[Manchester\'s Canal Street was the location for the shoot, where we used Republics store staff as the models.]$

See more from: Photography

[Working with the innovations teams at T-Mobile and Sony Ericsson The One Off was appointed to develop a comprehensive music proposition capable of rivalling the Apple iPhone and iTunes offers. <p><p><p><p>The concept created an online community in which continuity between laptop and handset interfaces was paramount. This idea was then stretched to incorporated new handset technologies such as song recognition.]

$[A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. We took the \'band\' to the pub to make them feel more rock \'n\' roll.]$

See more from: Location Photography

See more from: Rebrand

See more from: Shop-in-Shop Design

See more from: Store

$[Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was \'born in New Zealand\' where it has numerous stores but is relatively new to the UK. The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.]$

See more from: New Retail Format

[We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.<p><p>We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.]

$[A brand bible was created to capture and communicate the newly created Millie\'s brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice through to how to build a new Millie\'s environment. The book is in use globally across the Millie\'s widening estate stretching from the states to Hong Kong and Singapore. ]$

See more from: Brand Guideline

[46 Catalogue shots were required by the client, super quick and on a tight budget.
<br/><br/>
With 2 student ‘street models’, 1 friendly photographer and no stylist, (just Lee the Art Director) we delivered 46 shots in one day, royalty and model rights FREE!
]

See more from: Photography

$[A revitalised promotional calendar has been completed, including new product grouping strategies. Student packs, \'Change Your Mind\' and various sector promotions, including children and young adults, were all designed with great sales results. ACS (Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help.]$

See more from: Promotional Graphics