Traditional

Old school elegant type and proud imagery with colours used within a historic context help to complete a selection of work that looks formal and restrained.

$[We always try to build flexibility into our exhibits. There\'s nothing worse than having to reprint a massive panel when you want to add something new. Simple interactives allow the kids to discover more, without the need to call the IT guy every five minutes! The skeletal timber framework was designed to allow as much of the original building to be viewed by the visitor as possible. The exhibition contains graphics, content and interactives for kids.]$

$[Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values. The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... \"A windy day on 22nd Feb, 6lbs 5 oz\". A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.]$

See more from: Brand Strategy

[We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.<p><p>We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.]

[This B2B piece of literature was designed to present a high performing portfolio of tourist property to investors attending a conference. <p><p><p><p>The literature showcased each individual site with plans and photographs as well as reflecting the professionalism of the John Woodward Group business.]

See more from: Literature

$[We looked at the brand positioning of Greene King\'s pubs, creating a graphic language and identity for \'lifestyle\' and \'classic\' pubs. This complemented the interior palette. We wanted to celebrate a classic pub\'s raw feel and heritage while making it a more positive and welcoming experience. ]$

See more from: Brand Positioning

[We worked with Barbour to create monthly campaigns promoting key Barbour product. The campaigns worked across all store format windows and were implemented throughout the Barbour estate both in the UK and internationally.]

See more from: Retail Graphics

$[As part of the extensive refurbishment programme we were asked to create a space that is accessible to visitors of all ages from school groups to retired enthusiasts.The Learning Level is centred around the museum\'s beautiful balcony; featuring ornate columns. A graphic timeline plotted the history of Yorkshire through prehistoric, roman and medival periods.The project consisted of a new visual identity, navigation & full graphic interpretation]$

See more from: Learning Level

$[We have worked with Blackwell for over six years and have developed a brand positioning around the concept of \'The Knowledge Retailer\'. A new identity has been successfully created with a commissioned typeface to echo the original fascia identity. This was then implemented across graphics, promotions, product, packaging, web and retail design.]$

See more from: Brand Identity

[We worked with Scabal to design and deliver their flagship store on Savile Row. The design had to represent modern British luxury that is classic, elegant and timeless. <p><p><p><p>Scabal is a fabric and suit manufacturer whose fabrics can retail for up to £1000 a meter so quality and attention to detail are at the heart of the scheme.]

See more from: Flagship Store

$[Christmas 2012 went with a bang! \'Glamour & Gifts\' was a subtle nod to the 1920s. With glamorous photography, a consistent Christmas message, and a bit of sparkle, the campaign has been a hit with both the client and George customers.]$

See more from: George Christmas

$Primark Autumn\'s All Wrapped Up$

$[For the Dover Castle project we designed a mix of site orientation panels, interactive elements and a full interpretation of the site to communicate the function and relevance of the Admiralty Look Out during the 1st and 2nd World Wars. Authenticity was paramount; panels were printed with concrete textures and materials used were functional and in keeping with what would have been used during the wars. The exhibition is an exciting representation of the past where visitors can \'learn by doing\' with a series of interactive activities.]$