Playful

Sometimes you just need a design with a bit of playfulness...whether that be a sense of understated wit or a bit of childish humour. This section shows some of our more playful work. Ha ha.

See more from: i-Spy Truck Campaign

$[Architects don\'t just dream up buildings you know. They are designers in the true sense of the word, as this years Regent Street Window Project proves. RIBA brought together some of the brightest and best to create unique spatial installations which reinvented the familiar retail spaces of Regent Street. The aim was to reflect the character of the retail partner whilst retaining the greater theme of the project: play.]$

See more from: Store

See more from: Read & Roam Campaign

See more from: Printed Collateral

[We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.<p><p>We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.]

$[As part of the extensive refurbishment programme we were asked to create a space that is accessible to visitors of all ages from school groups to retired enthusiasts.The Learning Level is centred around the museum\'s beautiful balcony; featuring ornate columns. A graphic timeline plotted the history of Yorkshire through prehistoric, roman and medival periods.The project consisted of a new visual identity, navigation & full graphic interpretation]$

See more from: Learning Level

See more from: Rebrand

$[When Lou left sister company Lee Jeans, she took us with her. So far, we\'ve done promotional and fit photo shoots, as well as in-store POS.We\'ve even made Wrangler dolls to promote the new Carnaby Street store.]$

See more from: Retail Graphics

[Shot in London earlier in the year, the Christmas 2012 campaign layers onto the heritage inspired Autumn collection, but with the focus set high on all things festive; a beautifully decorated location, gold leaf, novelty jumpers and models of all ages having a good time and looking great! The campaign launched across windows, in store POS and digital video content in all UK and European stores. Happy Christmas... Love from Primark.]

See more from: Primark Christmas

[The team has designed and developed over 50 toys across three defined categories; creative play, classic games and babies toys.
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All the products have been designed with the environment in mind using sustainable raw materials such as Bamboo and FSC-certified wood. Applying water-soluble pickles and lacquers wherever possible.
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Glued connections are free of formaldehyde, which corresponds to the E1 standard and surface finishes with beeswax base.]

See more from: Product Design

$[Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He\'s called Bill. He\'s not got an agent and there are no royalty fees. We produced a direct mail piece to inspire, promote and support the \'design fact finder\' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.]$

See more from: Brand Communications

$[To promote the international year of Co-operatives we were asked to build a website to support the IYC campervan tour. The theme is Co-operatives make the world smile. The concept included a game that involved users creating a postcard they could share on Facebook. The identity which included it\'s own illustration style was then reflected on the campervan. The camper will be touring the UK and holding events at a variety of locations. The driver will direct people to the site as well a host the events.]$

See more from: Campervan tour

$[To invigorate the Fat Face brand we were asked to produce a book based on the brand\'s philosophy, \'Life is out there\'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.]$

[The first flagship branch for Barclays opened in Manchester. Working with local illustrators we brought to life the concept of ‘Manchester City of Firsts’. <p><p>The campaign began with a short Christmas focused piece entitled ‘Do you remember your first’ followed by the full concept showing illustrations depicting things that happened first in Manchester from splitting the atom to the first public transport system.]

See more from: European HQ

[Providing services to the construction, engineering, military housing and rail industries. Balfour Beatty work efficiently and invisibly on a daily basis, with many of their services going unnoticed by the public eye. We created environmental graphics for key locations in the service department, each vista with an individual branded graphic and bespoke message.]

See more from: Interior graphics

$[At Ravenscar we did everything, from the first concept sketches, copy writing, photography and exhibit collation, to final build and installation. We like to get our hands dirty whenever we can! From collecting the shale from the quarry to gathering fossils on the beach, we\'ll get as involved as you need us to!]$

See more from: Brand Book