The One Off: Retail

We are retail design specialists with a broad and unusual mix of design talent and experience.
We are a team of multi-discipline designers delivering every part of the customer experience.
We design the architectural space, the store interior, furniture and fixtures; we'll even choose the music and shoot a film for the interactive POS you've always wanted to trial.

We are open and pragmatic. We listen well; have strong opinions softly held and "let the client hold the pencil".
Our process starts with the customer, taking time to understand what they want, need and how they shop. We take time to understand your business objectives to ensure our solutions make commercial sense.

This is what we do:
research and analysis;
concept design and development; lighting design;
master planning;
way finding and signage; construction management; specification and implementation guidelines.

Take a look.

Best Buy: Izmir Turkey
We created 3 in-store experience zones, Connected World, Mobility and Gaming, based on an organic and connected environment, that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.

The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than
pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live, learn and play in
a communal experience.

The zones were purposefully linked by a high level visual ribbon that cuts through the space, connecting each area through a single form without the need for inflexible zonal flooring.

Best Buy: Izmir Turkey
A Landmark experience within a unique retail offer, the customer experience zones have been successfully rolled out across all other Turkish stores and The One Off continue to work with both the Best Buy International and UK teams delivering brand communications across all levels of retail.

The team has subsequently developed an excellent working relationship with the US based brand team, completing the 180 page Best Buy Global Retail Identity Guidelines earlier this year.

The work continues to win awards with the West Thurrock flagship winning the Best Out of Town Store at Globalshop, as well as trading a cool £1million in its first day!

Best Buy: International
We have worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines.
Initially the projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

We were then tasked to create initial concept ideas for feedback and research followed by a 6 month detailed planning and development stage.
The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

The stores look great and trade very well; proof that our unique collaborative approach works.
“You did brilliant work for us.
You got my vote as one of the top design firms!”
Paul Antoniadis,
CEO Best Buy Europe.

Thanks Paul.

Millie's Cookies
We revived a tired brand,
including its identity, consumer communications and environment; adding personality, whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre, whilst commercially communicating the additional offers of coffee and ice cream. The concept is now being tested in Edinburgh and Derby, with
a roll out across the existing estate to follow soon.

Homesense
Homesense is a contemporary retail environment designed for smart shoppers who want high quality homeware products at low prices. The One Off designed the in-store experience working collaboratively with the in-house team to deliver the full store concept including a 1,000sqft mock shop in just
two months.

The new concept has been implemented in seven UK cities including; Cardiff, Poole, Northampton, Manchester Thurrock and Bristol The largest store being an 18,000 sq ft store split over two levels at St Oswalds Retail Park
in Gloucester.

The one off developed concepts for both environment and retail graphics including signage. We have worked closely with suppliers to develop equipment that is cost effective, fit for purpose and looks great.

Homesense
The design comprises of subtle finishes punctuated with bold architectural features creating an environment where the shopper is encouraged to discover and explore.

We developed key principles for the design, based on a balance between new brand elements and good retail practice, to ensure the scheme was distinctive, whilst being functional and affordable. Since opening, all stores are performing well.

TK Maxx High Street Kensington
TK Maxx appointed The One Off to convert an out of town shed concept into a high street format.

Maximum impact was created on the high street by developing a shop front treatment that responds to daytime and night time.

TK Maxx High Street Kensington
Architectural and navigational focal points were created in store. A smaller, boutique feel to each of the departments was developed by adding tones, materials and feature units within each area.

Barclays Piccadilly
The One Off has designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement
and generosity.

The primary installation is Being:London. Located at the front of the branch, in the main banking hall, contrasting with its commercial surrounding by being a pure
brand experience.

An artful installation that celebrates London, its communities and people by reflecting the essence of the city.

The primary installation is Being:London. Located at the front of the branch, in the main banking hall, contrasting with its commercial surrounding by being a pure
brand experience.

An artful installation that celebrates London, its communities and people by reflecting the essence of the city.

Kathmandu
Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.

The One Off were asked to develop a new retail format aligned to the UK market place. The first stores to open are in the Westfield White City development and a high street location in Brighton. We developed a simple but flexible retail system that can cope with the diverse product range presented in store.

Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.

Kathmandu
We developed a number of different merchandising styles for the new store format. The perimeter system can deal with every thing from apparel to backpacks and tents.

Midfloor equipment is a mix between flexible gondolas and display plinths. We integrated product into the cash desk area through the queue
system and for additional sales at
the counter.

Materials are kept natural, metal is lacquered not painted and timbers are from sustainable sources. Each store features the contour lines of the local area on the floor identifying both local and global landmarks.

The National Gallery
We re-designed the Sainsbury's Wing Store at The National Gallery. The concept was designed to engage a broad customer base, encourage more repeat visits to the store and meet the ambitions of the
business plan.

T-Mobile Small Format Store
T-Mobile appointed The One Off to develop a small format store concept. Key to this was the development of a new modular unitary system to suit small format stores.

Existing operational and commercial requirements were combined with new ideas on merchandising and layout to create a new concept that was on brand and in harmony with existing retail principles.

The design delivered 100% increase of handsets and product offers and proved flexible enough to suit stores as small a 150sqft. It is now being rolled out across the chain.

T-Mobile Music Experience
The One Off were appointed to create a T-Mobile specific in store music experience where customers could play with the latest handsets, explore mobile jukebox, download/listen to tracks.

To differentiate the offer, music related illustrations we used to project more emotive visual queues. Live handsets were showcased by modular acrylic overlays with integrated headsets to
encourage interaction.

Following trials in three key locations the Music Experience configuration was rolled out across the portfolio with the full aesthetic overlay being incorporated into the new retail flagship stores.

T-Mobile Music Everywhere
Working with the innovations teams at T-Mobile and Sony Ericsson The One Off was appointed to develop a comprehensive music proposition capable of rivaling the Apple iPhone and iTunes offers.

The concept created an online community in which continuity between laptop and handset interfaces was paramount. This idea was then stretched to incorporated new handset technologies such as song recognition.

T-Mobile Music Everywhere
Visualizations of the physical delivery mechanisms, such as flagships, guerilla stores, pop-ups, events and scalable in-store fixtures, illustrated a comprehensive proposition catering for differing customer demographics.

Scabal
We worked with Scabal to design and deliver their flagship store on Savile Row. The design had to represent modern British luxury that is classic, elegant and timeless.

Scabal is a fabric and suit manufacturer whose fabrics can retail for up to £1000 a meter so quality and attention to detail are at the heart of the scheme.

Scabal
We wanted to create that extra special space for the really important, or just plain shy client. We did this by turning an under utilised managers office into a private consultation space.

We introduced large scale images as wall paper along with beautifully framed brand images.

Scabal
Materials, finishes and furniture are stylish and polished with the use of high gloss black and antique mirror, whilst beautiful bespoke glass display cases highlight the luxury cloth and made to measure formal wear.

Azendi
We have taken time to develop equipment that works, is cost effective and looks great. Cabinets incorporate fans hidden in the base to improve airflow and reduce heat gain. We also use low iron glass to give the product the best
optical appearance.

Energy costs are a huge issue for most jewellers due the quality and quantity of light required. For Azendi we reduced the quantity of fittings by half and also reduced the light output by 60% whilst maintaining beautifully lit product. We did this by carefully setting the ambient lighting levels and only putting light where
it's needed.

We developed a new set of merchandising equipment using glass and stainless steel. The result is a flexible system that costs less and has a high amount of
recyclable content.

Azendi
Unique signature graphics have been created for each store. These appear as gold leaf patterns applied at scale in areas such as the feature wall and high level wallpaper.

We have developed a simple and easy to deploy POS package that allows Azendi staff to create POS in house using templated designs.

Intrepid
Intrepid Travel take over 50,000 people away on adventure travel holidays every year. We worked with them to create a new kind of travel store, a place to sell their products. When we started to design we knew the store had to be a home for the brand, a place that customers and staff would feel comfortable in.

Customers can explore the 'pick and mix' wall, a place that allows the user to browse the kinds of experiences that are available to them. Central tables are focal points around which staff and customers can plan a travel experience or just swap stories from their last trip.

Materials embody the warmth of the Australian brand. Timbers are worn and paint colours are rich. To create some added attention we parked a Tuk Tuk (plucked straight off the streets of Thailand) in the window.

Intrepid
We designed and detailed the Australian store and helped Intrepid find the right contractor to help them deliver it. The One Off acted as brand guardians to ensure the design was understood and implemented with the same vision as the concept.

Intrepid have continued to open new stores across the world, each one uses the core brand finishes and materials whilst reflecting some of the very different locations the stores are set in.

Peter Werth
Launching the wholesaler Peter Werth on the High St; building a store to bring the brand personality to life.

Creating a unique and ownable brand environment, from signature shop to graffiti changing rooms. Rock 'n' roll meets Brighton Pier. The Liverpool Met Quarter store is now open
for business!

We divided the space into dedicated adult and kids zones. The kids space is a riot of jungle colours and patterns, which begins on the floor and ends at ceiling level. A central lagoon area forms a focus and is complete with media and
waterfall backdrop.

Kids can play here, watch their favourite characters on TV and have their photos taken. Gradually the graphic ‘noises’ subside into a neutral palette that envelops the adult gift zone, where the parents can browse
in a relaxed environment.