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| When it comes to retail graphics, our approach is a seamless integration of 3D and 2D. Every customer touch point within a graphic hierarchy is considered when designing for a retail environment; from the strong, brand statement graphics that create theatre within a space to the detail on point of sale and ticketing. | Blackwell Working closely with the Oxford World’s Classics marketing team to develop a strategy and marketing campaign to launch the newly designed titles. | Management of a year long campaign that covered trade and consumer launches, literature, sales tools and promotional items. | Blackwell A revitalised promotional calendar has been completed including new product grouping strategies... student packs, 'Change Your Mind' and various sector promotions, including children and young adults were all designed with great sales results. | ACS(Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help. Customer feedback has been very positive and is shown in the numbers. | Blackwell A revitalised promotional calendar has been completed including new product grouping strategies... student packs, 'Change Your Mind' and various sector promotions, including children and young adults were all designed with great sales results. | ACS(Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help. Customer feedback has been very positive and is shown in the numbers. | Blackwell A range of permanent POS has been designed and implemented across the chain. The first model store opened in July with a first week uplift of over 50%... with minimal investment. | Wrangler We created a hand painted graphics, creative integrated VM, ‘denim amnesty’ and a DJ hut. The design is easy to flex according to its environment, and allocated spaces. | Wrangler Glitter and glamour caught the attention of passers by at Christmas time. We used giant stencils to create denim banners and hanging signs with a sparkle that people would notice within the window space. | Wrangler When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS. We're even making Wrangler dolls to promote the new Carnaby Street store. | Wrangler We needed an amazing window display to make the Wrangler store stand out in the crowd on Carnaby Street at sale time. Lighting was key! We used flashing LEDS to highlight the sale message and really get the tills ringing. | Wrangler To promote the opening of the new Wrangler store on Carnaby Street, we designed and produced 'Bella' the devil girl doll. Find a doll, take her home and get a free pair of jeans as a reward! | Wrangler A photo shoot and POS to be help Debenhams' customers find the right jeans for them. | Lee The original Buddy Lee doll was given a cheeky twist for some sale POS created for Lee Jeans. | Sale promotion created and produced by The One Off for Lee Jeans. | Lee A big campaign for Lee and other brands to help raise money for 'Whatever It Takes'. Lee teamed up with Kaiser Chiefs, Bloc Party and Doves. It started small with a sales tool to sell in the promotion to retailers. | Job done, we moved on to product ticketing, in-store displays in House of Fraser on Oxford Street, window displays in USC and Westworld, and adverts on ASOS.COM. | Republic Autumn/Winter photo shoot using the Republic store staff as the 'stars' of the shoot. | Marks & Spencer A playful new graphic identity and language was developed for M&S Kids to include girls, boys, baby and essentials. | Marks & Spencer A playful new graphic identity and language was developed for M&S Kids to include girls, boys, baby and essentials. | Next We were asked to design a new range of ticketing and in-store point of sale for the comprehensive Next denim range. The key objective was to communicate the depth of the range in an easy to understand, very visual way appealing to the wide range of Next customers. | The POS and ticketing work with the existing Next identity and shop fit system, whilst looking fresh and different to competitor brands. The design uses a silhouette illustration to easily communicate each fit style, whilst additional icons and supporting text are featured to help emphasise the styling direction within each fit. | Each fit has a striking colour identity which is then carried onto smaller tickets, ribbons to fix to the product and in-store POS. The result is a fresh range of POS and ticketing which is really easy for the customer to shop by, plus a printed fit guide used in store to assist in the buying process. |
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