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| We love to work on food and leisure projects. They're usually about having fun... something we like to do! Be it a hotel room, bar, casino or food outlet, they all need real attention to detail. Customers tend to notice if something isn't quite right! We mix great design with practical material choices to create spaces that really connect with people. | Our design process ensures we work collaboratively with you to develop truly creative solutions with clear commercial drivers. Our multi-disciplined teams work through problems together to create robust design solutions that can stretch the brief and offer new perspectives. | These are just some of the services we offer. Feasibility studies, brand generation and regeneration, concept design, detailed drawing packages, lighting design, rollout packages, contract management, design specifications and guideline documents. | Warner Hotels We transformed guest bedrooms with the introduction of a fresh, modern materials palette, stylish fabrics and bespoke furniture. Graphics were designed to retain some of the traditional aspects of the hotel location. | Bathrooms were given a face-lift with new sanitary fittings and brassware. We also introduced a range of Molton Brown products. | The details make the difference in a hotel room! We looked at everything from getting the right bed to the quality of the cups. Everything had to be easy for Warner to operate. | Millie's Cookies We revived a tired brand, including its identity, consumer communications and environment; adding personality, whilst communicating with the young female consumer audience. | A proposition that has the core offer of cookies at the front and centre, whilst commercially communicating the additional offers of coffee and ice cream. The concept has been tested and is now being rolled out across the rest of the estate. | We have created a series of elements that can work across the whole estate from counter sites in malls to kiosk units. | Millie's Cookies A new identity, colour palette and store concept that has ‘Americana’ cues. Personality and fun is added with the introduction of a strong striped fascia that has great stand out in the shopping environment. | The palette is bright and bold and brand iconography is fun; this is used in the environment and reinforced on packaging. | Travelodge Room We have redesigned the Travelodge environment in-line with its new brand identity. We wanted to add value to the customer experience without spending a penny more delivering it. Getting it right is important when you are going to build 10,000 rooms by 2010! | We wanted to create a room that contained no more or less than any guest needed for a great nights rest. We did this by taking time to understand what customers needed and then rationalising the contents of the room to ensure there was no wasted space or equipment. | This approach allowed us to add things within the budget like, ambient lighting features and art. The end result is budget hotel costs with boutique hotel feel. | Travelodge Bar The bar space for Travelodge has to transform through the day and night into a space that can cater for everything from serving breakfast to lunch or just a nightcap. We wanted to create a welcoming space whatever time of day weather the customer is a lone traveller or in a large group. | We divided the space into both open dinning and private seating areas. The space combines a neutral canvas of warm grey tones with Zebrano timber and splashes of red to add colour and texture. We created artful graphic panels and softened the large glass windows with leaf patterns. | We worked with the Travelodge team to create a set of specifications and guidelines to allow the concept to be implemented on all new hotel builds. | Travelodge Bar The bar itself had to be easy to operate whilst creating a visual focal point in the space. Product is up-lit to create a simple but striking display. | Our collaborative approach ensured that contractors understood our intent whilst being able to make recommendations on the most cost effective materials and production methods. | Equipment is designed to be modular to enable it to be reconfigured into any one of the numerous types of building used by Travelodge. Scalability is at the heart of any project that is intended for rollout. | Panopolis The brief was to create a new food outlet that engages with customers, and provides welcome relief in a busy commuter based environment. | The concept evolved from a kitchen table, a place where we all feel at ease. Warm timber tones add a feeling of authenticity contrasted with stylish marble and stone. | The visible back of house helps promote a transparent food making process allowing customer to see exactly where their food has come from. The concept has been implemented in both rail and air travel hubs around the world. | Ritazza We created a warm, inviting and memorable café experience that delivers great coffee, fresh food and a brand that is honest and passionate. | The communication of Ritazza’s coffee expertise was expressed through a collection of photographic stories, illustration and packaging. This helped to define and communicate Ritazza’s unique personality in cafes internationally. | Ritazza We created a warm, inviting and memorable café experience that delivers great coffee, fresh food and a brand that is honest and passionate. | The communication of Ritazza’s coffee expertise was expressed through a collection of photographic stories, illustration and packaging. This helped to define and communicate Ritazza’s unique personality in cafes internationally. | Greene King We looked at the brand positioning of Greene King's pubs, creating a graphic language and identity for 'lifestyle' and 'classic' pubs. This complemented the interior palette. We wanted to celebrate a classic pub's raw feel and heritage while making it a more positive and welcoming experience. | It was a celebration of the local pub! With our lifestyle concept we wanted to offer customers a more upbeat and buzzy experience that you get in a bar without feeling like you are in a pub chain. As well as designing logos for each concept we developed a tone of voice which we implemented across menus and chalk boards. | We also designed the external signage. Look out for The Maynard in Crouch End and The Marlowe Donkey in Kent! | Rank A fun night out includes many things; a great bar experience is one of them. Drama, lighting and sound all mix to give a fantastic night out. | Restaurants need to offer a variety of experiences to suit different users; quiet spaces, energetic spaces, soft spaces and spaces to be seen. A great venue is somewhere that has all of these. | We wanted to mix the glamour of the traditional casino with modern out of town site to create a dramatic entertainment space. |
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