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| We love to work on leisure projects. They're usually about having fun... something we like to do! Be it a hotel room or a casino floor, they all need real attention to detail. People tend to notice if something isn't quite right! We think about the people that use the space. | Warner We transformed guest bedrooms with the introduction of a fresh, modern materials palette, stylish fabrics and bespoke furniture. Graphics were designed to retain some of the traditional aspects of the hotel location. | Bathrooms were given a face-lift with new sanitary fittings and brassware. We also introduced a range of Molton Brown products. The details make the difference in a hotel room! We looked at everything from getting the right bed to the quality of the cups. Everything had to be easy for Warner to operate. | Rank A fun night out includes many things; a great bar experience is one of them. Drama, lighting and sound all mix to give a fantastic night out. Restaurants need to offer a variety of experiences to suit different users; quiet spaces, energetic spaces, soft spaces and spaces to be seen. A great venue is somewhere that has all of these. | We wanted to mix the glamour of the traditional casino with modern out of town site to create a dramatic entertainment space. | Travelodge We developed a hotel environment in line with the new Travelodge brand identity, adding value to the diverse customer experience, without spending a penny more delivering it. Room designs are being rolled out accross 4,500 rooms throughout the chain. | The first redesigned bar opens in Kew in March, with more to follow. The test room is the most requested room since launch - even though it's room 13!! The end result is budget hotel cost with boutique hotel feel. | Greene King We looked at the brand positioning of Greene King's pubs, creating a graphic language and identity for 'lifestyle' and 'classic' pubs. This complemented the interior palette. We wanted to celebrate a classic pub's raw feel and heritage while making it a more positive and welcoming experience. | It was a celebration of the local pub! With our lifestyle concept we wanted to offer customers a more upbeat and buzzy experience that you get in a bar without feeling like you are in a pub chain. As well as designing logos for each concept we developed a tone of voice which we implemented across menus and chalk boards. | We also designed the external signage. Look out for The Maynard in Crouch End and The Marlowe Donkey in Kent! | Millie's Cookies We revived a tired brand, including its identity, consumer communications and environment; adding personality, whilst communicating with the young female consumer audience. | A proposition that has the core offer of cookies at the front and centre, whilst commercially communicating the additional offers of coffee and ice cream. The concept is now being tested in Edinburgh and Derby, with a roll out across the existing estate to follow soon. | A new identity, colour palette and store concept that has ‘Americana’ cues. Personality and fun is added with the introduction of a strong striped fascia that has great stand out in the shopping environment. | The palette is bright and bold and brand iconography is fun; this is used in the environment and reinforced on packaging. | Panopolis A new food outlet that engages customers, and provides welcome relief in a busy commuter based environment. | The concept evolved from a kitchen table, a place where we all feel at ease. Warm timber tones add a feeling of authenticity contrasted with stylish marble and stone. The back of house creates a feeling of engagement with the customer. |
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