The One Off: ID & Branding

Getting to the heart of a brand is crucial. By researching the market and referencing consumer insight we are able to develop a strong brand positioning strategy not just for now but with potential for development into the future.

This may also include naming, brand extension and key messages that can be used to form part of an integrated marketing campaign.

Good brand design relies on excellent brand management and tools such as identity guidelines enable effective implementation
and internal brand alignment.

Blackwell
The archive was an early inspiration to investigate the type-form and colour from the original Blackwell signage and stationery. A typeface was commissioned to echo the original fascia identity.

The identity has now been rolled out across the business, along with a full set of guidelines and retail
graphic standards.

Developing the brand strategy for Blackwell bringing to life the heritage, passion and expertise inherent in the brand.

Creating a tone of voice that focusses on what the brand can deliver through books and other product rather than just
selling books.

The archive was an early inspiration to investigate the type-form and colour from the original Blackwell signage and stationery. A typeface was commissioned to echo the original fascia identity.

The identity has now been rolled out across the business, along with a full set of guidelines and retail
graphic standards.

The archive was an early inspiration to investigate the type-form and colour from the original Blackwell signage and stationery. A typeface was commissioned to echo the original fascia identity.

The identity has now been rolled out across the business, along with a full set of guidelines and retail
graphic standards.

Millie's Cookies
Identity, including; logotype, colour palette, typeface, brand language and iconography to complement a new store design. The new logo has personality with a handcrafted, yet lively feel.

The new colour palette and illustration style supports the logo and is true to the brand values of fun, friendly, youthful and kooky.

Millie’s brand imagery was created to support the identity. Inspired by the taste sensations of the core product range, it appears across the brand environment and packaging to add a unique, distinct and ownable feel.

Silver Cross
The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

A new guidelines book has been designed for Silver Cross covering
all the usual clear space and colour palette guides. A beautiful bound book was created showing the history of the brand and advertising guidelines also created by
The One Off.

Barclays
From pencils for meeting rooms to 122 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

We worked with Jeff Banks on a whole range of staff uniforms, from the security guard at the front door to the hostess on the 31st floor. One lump or two... six designs, 7,000 mugs; one for everybody.

We designed a welcome pack for each member of staff which gives them everything they need to help settle into their new home. The magic, six sided help cube!

Jump
Identity and brand development for children’s activity centres based across the UK. The brand needed to be fun, friendly and full of life which is reflective of the young audience and the brand name.

The colour palette and tone of voice brings the personality of ‘jumping beans’ to life.

Within the brand environment, the identity was flexed and made more appealing to the family audience.

The brand was applied across stationery, customer communications and brand environments.