The One Off: ID & Branding

We have excellent strategists and experienced design directors. We have young eager designers too.
We have designed global identity and image guidelines for Barclays Bank and Best Buy. We have worked for the Design Council on image guidelines for web... and we have worked for our local man in a van.
We are easy to work with and will tackle the project appropriately.

We work across language, culture and sector. This may include naming, brand extension and key messages that can be used to form part of an integrated marketing campaign.

Lastly, we have specific sector expertise in fashion, finance, pharma, food and technology.

So, if you're starting out in business or starting a new project and need things to be easy, straight forward and put you in control, come and talk in our studios. We won't charge for a chat and we'll give you
honest advice.

Best Buy
We have worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initially the projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

We were then tasked to create initial concept ideas for feedback and research followed by a 6 month detailed planning and development stage. The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

The stores look great and trade very well; proof that our unique collaborative approach works.
“You did brilliant work for us.
You got my vote as one of the top design firms!” Paul Antoniadis, CEO Best Buy Europe.

Blackwell
We have worked with Blackwell for over 6 years and have developed
a brand positioning around the concept of 'The Knowledge Retailer'. A new identity has been successfully created and implemented across graphics, promotions, product, packaging, web and retail design.

Blackwell is over 160 years old, so the archive was an early inspiration to investigate the type-form and colour from the original Blackwell signage and stationery.

A typeface was commissioned to echo the original fascia identity, and the 's' was dropped from the name, reverting to the surname of the founding family.

Blackwell
Sub-identities have been created for exclusive collections, such as 1846, the founding year of the business.
Each member of staff was also requested to choose their most inspiring quote from a famous person, which was then put on the back of their business card.

All part of the brands mission to aid the transfer of knowledge.

A revitalised promotional calendar has been completed, including new product grouping strategies... student packs, 'Change Your Mind' and various sector promotions, including children and young adults were all designed with great sales results.

ACS(Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help.

Customer feedback has been
very positive and is shown in
the numbers.

Hapé Eco-toys
In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and
the environment.

To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.

With the launch of the eco range, Hapé are recognised as a brand leading the way in environmentally friendly toys. Global retailer Carrefour are stocking the range launching this Autumn and are set to go down a storm.

Hapé Eco-toys
The range includes designing the product, packaging, literature and website. The aim being to expand on Hapé’s current bamboo collection and create a stand-alone area within the Hapé offer, and raise awareness of preserving the world around us.

To acknowledge of this great project in 2009, The One Off were shortlisted in the Annual Green Awards, Best Green Packaging category for this outstanding project.

Blackwell
Collection Manager, Blackwell’s Library management software has been widely used in the library industry for many years, but has acquired negative opinions from its users. The latest version features a redesigned interface and radically improved features throughout.

We were asked to create a new identity campaign to launch the new version at the American Library Association’s (ALA) conference, which would re-introduce the software to the industry and highlight its vast array of improved features and benefits.

Working with the client, we highlighted the 4 key features through a new strapline: “Discover, Share, Fast, Easy” which formed a structure for the main creative.

Blackwell
We developed a design to position Collection Manager as the front runner in library management and create a buzz around the new software through standing out from the hundreds of other exhibitors at the ALA conference.

Each of the strapline words is visually represented though a series of energy exuding lines and supporting text; dramatic and directional for “Fast”, blending and overlapping for “Share” etc. These can either come together to form a bold and dynamic graphic identity that works as a whole or can be broken down into 4 individual parts.

A confident re-introduction for Collection Manager, with initial feedback from the client and customers being very positive. The campaign has been rolled out in a number of formats including: large scale exhibition banners, posters, brochures, email newsletters etc.

Abbey Road Studios
Abbey Road Studios is a legendary recording studio with years of heritage, memories, rare material and recordings hidden within the studio walls.

The dream project...re-design the brand identity for use across
all merchandise.

Black Orchid Interiors
A new logo was developed to compliment the brand's individual style and products. The logo drew inspiration from the studding used on their furniture, giving it a handcrafted, yet sophisticated feel.

A graphic pattern was created from the logo to run throughout all
brand elements.

The new colour palette is a series of period and muted tones. This supports the logo and reflects the personality and style of the brand.

Luto
To create an identity that positions Luto as the market leader within their industry. The identity needed to be friendly and approachable whilst conveying absolute clarity
and precision.

We developed and created a new brand & digital identity and dynamic website. We created a palette that was fresh and contemporary and was appropriate for both the end user and the pharmaceutical industry.

The developed marque was iconic and abstract with a hand crafted playful feel which added to the softness and warmth of the
brand palette.

Luto
The client now has much more freedom than previously in terms of keeping the brand website fresh
and relevant.

A fully content manageable and customisable site that the client is able to keep up to date, along with a contemporary new identity and communication pallet have given the brand a new lease of life.

Millie's Cookies
Identity, including; logotype, colour palette, typeface, brand language and iconography to complement a new store design. The new logo has personality with a handcrafted, yet lively feel.

Millie's Cookies
A brand bible was created to capture and communicate the newly created Millie’s brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice
through to how to build a new
Millie’s environment.

The book is in use globally across the Millie’s widening estate stretching from the states to Hong Kong
and Singapore.

Millie’s brand imagery was created to support the identity. Inspired by the taste sensations of the core product range, it appears across the brand environment and packaging to add a unique, distinct and ownable feel.

Silver Cross
Silver Cross was a brand that was tired and seen as old fashioned.
The aim was to develop a new
brand strategy and re-create the
brand values.

Silver Cross
The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

Silver Cross
Silver Cross was a brand that was tired and seen as old fashioned.
The aim was to develop a new
brand strategy and re-create the
brand values.

Silver Cross
A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.

An advertising strategy was created and commissioned for trade, consumer and specialist press.

Brochures were designed using silver as the key colour. The new image has been taken across web, graphics, packaging etc.

Knickerbox
The brief was to develop a new brand identity for Knickerbox to visually differentiate it from the sister brand Ann Summers providing stand out and recognition both within the dual branded retail environment and with competitors on the high street.

The new Knickerbox logo was crafted to create a distinctive mark, flirty and feminine yet simple, using the ‘k’ as a brand signature.

Knickerbox
Support graphics were also developed, soft and elegant patterns with a carefree feel, to be used to support the brand identity and store environment on wallpaper, packaging and point of sale.

Knickerbox
The result was a rejuvenation of a brand, increased awareness and footfall in stores.

Shuropody
We were briefed to create an identity for a new foot care and footwear offering that would reflect the warmth and calmness of the brand.

The inspiration for the brand came from nature. The use of earthy tones and soft pebble imagery reinforce Shuropody’s focus on natural treatments and comfort footwear.

Brand photography was taken in Spain which echoed the ‘aveda’-like feel of the brand.

Shuropody
The identity and supporting palette is in use across literature, consumer comms, website and within the 54 store estate.

We are continuing to evolve the brand with future projects including seasonal window displays, advertising and product promotions.

Barclays
From pencils for meeting rooms to 122 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

Barclays
We worked with Jeff Banks on a whole range of staff uniforms, from the security guard at the front door to the hostess on the 31st floor. One lump or two... six designs, 7,000 mugs; one for everybody.

We designed a welcome pack for each member of staff which gives them everything they need to help settle into their new home. The magic, six sided help cube!

Oxford University Press
To generate awareness of the relaunch of Oxford World’s Classics to both a trade and consumer audience on a limited budget
of £30K.

Oxford University Press
We created the ‘More than Words’ campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.

Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.

Each emotive word (desire, dream, escape, believe, discover and thrill) was made up from the actual sentences from the Classics books and then crafted into a shape to reflect that word. The campaign spanned retail POS, trade and consumer advertising and internal sales tools.

Oxford University Press
Our interpretation of the ‘More than Words’ window for retailer Blackwell has earned them a nomination for Campaign of the Year at the National Bookseller awards.

The campaign, last year, increased sales by the following:

Overall 7% increase for the series
UK 38% increase
Europe 28% increase
ROW 38% increase

Jump
Identity and brand development for children’s activity centres based across the UK. The brand needed to be fun, friendly and full of life which is reflective of the young audience and the brand name.

The colour palette and tone of voice brings the personality of ‘jumping beans’ to life.

Within the brand environment, the identity was flexed and made more appealing to the family audience.

Jump
The brand was applied across stationery, customer communications and brand environments.