Establishing good market understanding is critical in developing effective communications. We have a team of researchers and strategists who conduct market audits and best practice bench marking throughout the world. We work usually on behalf of clients searching for a competitive advantage or opportunities, looking within their own sector and others. We also employ researchers to complete a monthly insights report investigating new trends and developments and share this with our clients....called TOO View. We conduct consumer interviews and research projects to identify, qualify and establish solid foundations for consumer insights before, during and after creative projects. It's part of our commitment to ensure our work is built on thorough, well researched data and insight.